subject: Brand Has An Effect On Enterprise To Enter The Market [print this page] Enterprise need to establish a well-known brand, a good brand often makes the production feel good in the products business, consumers ultimately will produce the company's other product identification, which can improve the overall image. Thus, by virtue of brand strategy, enterprise has adapted to market competition, make full use of core brand to develop the brand image.
How do the enterprises develop the international market? And on our view, brand is the first factor that should be taken into account. Coca-Cola, Adidas, McDonald's, GHD and so on, are starting with the brand strategy that created their own brand and as a mean to develop market and eventually dominate the market. Because brand leading comprehensive role is huge, outgoing degree is quite high, so after a brand of product is founded, gradually form a series and lead the development of supporting industries. Can be said that brands are the weapons which enter the market, occupying the market. Now, it is very important for enterprise to establish brand strategy, own brand.
Moreover, in the process of development of enterprises, brand products and enterprises have a very close relationship between price, price always affects the company's sales revenue and profits. Although brand is intangible, give adequately role to determine the selling price in addition product performance, technical content, use. The proportion of the world's most valuable brand sales has reached 40% in 1997, from 1995 to 1996 that brand sales scope has been rose from 2.359 billion U.S. dollars to 3.439 billion U.S. dollars, and it reached 17.2 billion for the top 20 brands in sales. At the same time, compared to common products, profits margins of these brands are higher. In the trade field, select brand of products businesses, as long as the products are good quality, as long as the quality and credibility created in the minds of consumers, this brand will have a value relative to other similar products even if the price is much higher, consumers still buy them, and it's high status as a noble symbol.
When the products produce differ, the customers will buy products according to their preferences, according to well-known brand situation, began to selectively choose their favorite products. Customers usually focus on a kind of commodity for long time, and produce the dependent when consume the products, it is inevitably, cultivate the goodwill of the product, at times it depends on the people' lifestyle and living habits, in fact, the process is the formation of brand reputation and brand loyalty.
The role of brand is to declare the product to the customers with quality assurance, avoids the risk of buying inferior for customers, help customers reduce decision-making errors as possible as it can, save decision time, to choose the suitable products. It is very significant for enterprises to build brand, that can save customers' cost and meanwhile to enhance product quality rate.
