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Hardware Network HC: Only hope that Western-style kitchen so as not smoke, can enjoy the fun of traditional cooking, so the idea is becoming reality. As people change habits and product development, the West family common oven is more ordinary Chinese people into the family, thus promoting the Chinese Kitchen "electrification" level of upgrade, and the new changes brought about kitchen appliances.
"Had previously been something that the oven is a foreigner, I will not, and therefore had no concern. Now recommend that my colleagues can bake a lot of things, and taste good, so I called home during the New Year bought one." a large public relations firm in Beijing, the work of Mr. Zhao said. In the past year, many journalists around familiar people, living conditions are improving or intend to try out new appliances, the prior agreement to look into the oven on.
Indeed, while the oven is not the new face of the domestic market, but has been unable to become a hot market. Main reasons, first, the eating habits of the Chinese; second price tens of thousand dollars, limiting spending power; Third, few major brands to enter this field. But in recent years, these three aspects are changing.
Speaking from the diet, the Chinese way of cooking is more emphasis on the family kitchen Pengchao, and baked foods are not occupy an important position. At the same time, electric oven processed foods such as cakes, bread, egg tarts, etc., all need to master certain skills and knowledge of some special material, which also affected the oven for further popularization. But in recent years, more and more families, while enhancing the quality of life began to try to learn new methods of food production, especially in a healthy diet is gradually accepted by the people toaster ushered a new opportunity for development. "The advantages of barbecue oven more unique, no smoke, no dust, no open flame, can remove excess fat and meat, temperature controlled and simple, these advantages become a kitchen oven to ordinary people, one of the most powerful elements . "famous long emperor oven manufacturers of domestic appliances, said Hu Shiming, director of marketing.
In recent years long-term high prices have begun to civilians oven, market demand is released. Particularly well-known appliance manufacturers have Sharu this area, directly promoting the market began to accelerate development. First half of 2007, with domestic oven market sales grew more than 40% in 2006, Glanz and beauty have mobilized massive forces to enter the market. Hu Shiming believes that these factors for the oven to create the conditions for further spread.
Industry believes that the expansion of markets oven, kitchen appliances can not only enhance the "electrification" level, but also to the concept of health food consumption and the overall promotion. In recent years, as more and more small household electrical appliances into the home kitchen, began to form in the domestic microwave oven, induction cooker, electric pressure cooker as the main kitchen appliances to the "fire" forces "surrounded", respectively, in the rapid heating, cooking, stew cooking functions such as breakdown of the traditional kitchen utensils and traditional cooking practices challenged, and kitchen appliances to promote the move towards change. Features from the oven to see that it has brought not only delicious, one of the simplest cakes may have produced hundreds of mix proportion, temperature, material ratio, time out of different combinations of final finished baking are different, it not only conform to the traditional cooking habits, but also take into account the pursuit of modern people and the delicious enjoyment of the process, which is oven more and more popular because the young white-collar families.
However, look at the current market products, domestic appliances market in the mainstream Western tradition of the family oven is not large oven, but the appearance, size, and microwave ovens have many similar small electric oven as the first choice of consumers. In a sense, microwave ovens over the years the popularity of the family in the country, recognized for the toaster of the future market development and pave the way played a role.
Oven expose potential market experts now been affirmed by the parties concerned, but experts also pointed out that the toaster in the Chinese market is still relatively new things, requires the industry, manufacturers and consumers to work together to the market bigger.
Hu Shiming that, from the current actual situation, the majority of families have used the oven, subject to the production of knowledge, habits, and limits are made with electric oven is not enough food rich in general remain at relatively junior levels while others, after trying a number of fresh, put oven shelf. Therefore, the relevant parties in the future to further promote the baking of food-related knowledge, cultural awareness and input for the system.
