subject: Dental Marketing Made Easy. Use Dental Newsletters [print this page] Dental Marketing to The Low Lying Fruit Right: Existing Patients
Is your dental practice sagging? Is it flat?
Do you lay awake at night thinking of the tremendous potential that is going untapped in your practice? Have you wasted tons of your hard earned money with "good marketing ideas" only to get a wobbly, flimsy response?
Lets face it. Marketing is hard.
Its not taught in dental school. Its not something you love to do or think about. In fact, its right up there with lifes other necessary evils like taxes and laundry.
You dont want to do it but if you want a posh retirement, exciting ski vacations or just to pay for your lifestyle then youve got to do something about it.
Why is marketing so difficult? Its only difficult because you think of it as something other than what it is. Marketing is simply building relationships with your target market and inviting them to get services from you in a compelling way. Marketing equals communication. Simple.
So what do you say? Who do you say it to? Start with the people who trust and respect you, your existing patients.
Your existing patients are the low lying fruit right at your fingertips. Be smart, pick the low lying fruit!
Send a high quality newsletter to teach your existing patients what you have to offer. Teach them about exciting advances in general and cosmetic dentistry. Teach them what you can do for them and sit back and watch them respond. People respond to quality information. Its just human nature. People learn about something and then take action.
Marketing is not confusing. Its just been confused. Communicate to your patients with a quality newsletter and watch your practice thrive!
Dental Marketing Made Easy. Use Dental Newsletters
