subject: Standard Wooden Door To Enter The Market Segmentation Promising Goalkeeper [print this page] Recently, the China Timber Distribution Association Wooden Door Commission by the President of Guo-Lin Zhang, "Power Dekor? Heya doors" invitation to fly to Chengdu, Sichuan Province to participate in the seventh section of the opening of doors. The first time newspaper writer Fuson? U.S. Home North flagship store Dekor standard doors interviewed Guo-Lin Zhang, and its market development on the current situation in Sichuan and the standard wooden door on the future development trend of related issues were interviewed. Strong regional
doors Need to increase exchanges with foreign countries
Author: Zhang, president of the first section several times to participate in Sichuan wooden doors? Impression?
Guo-Lin Zhang: Sichuan wooden section I have heard in Beijing, this is the first time, went to the site after the scale of sense activity, consumer enthusiasm high. Only in the rich forest? Home North America will see two 30 stores nationwide and even the doors of the brand around the world, which are considered rare in the country. But I looked rough, so many brand promotions almost similar, Marketing Activities can not highlight the characteristics of its own brands, but also reflects the wood industry has just begun, not yet ripe. A mature industry, not only a common, but need more personality, characteristics of the brand and business.
The author: It is said that the current market is like five years ago, wooden flooring and the market potential is very large, your view on the doors of the next two years the market trend?
Guo-Lin Zhang: the year 2000, with China continuing hot real estate market, furniture, building materials industry in the lower reaches of booming industries has gradually wooden scale, market-oriented, industrial, consumer products, the people on the door concept more and more clear, more and more product suite door recognized by the market. With the increased market demand, door manufacturers emerge overnight, countless homes, various companies are manufacturing wooden doors, wooden doors only Sichuan enterprises have several hundred. On the one hand the growing ranks of the other disorder is competition, product homogeneity is serious, not a brand enough orders to the pack.
I: Comparison of the national market, which highlights companies in Sichuan wooden doors, and what problems to be solved?
Guo-Lin Zhang: Chengdu is a very casual city, Sichuan Province has hundreds of large and small, wooden door manufacturers, local wooden enterprise integration efforts of foreign exchange do not, this may be due to regional culture.
Potential standard doors Doors to enter the market segmentation stage
Writer: What do you think Dekor? Collapse of the standard wooden doors?
Guo-Lin Zhang: Power Dekor Group started to invest in production from 2008 brand doors, and in accordance with market demand in the country first put forward the "standard door" concept, I have personally inspected Jiangsu had two co-production of elegant wooden base, its production scale and product technology market in the country are the best quality wooden doors. Add "Power Dekor" strong brand appeal, the listing would "become an overnight success."
The author: Please talk about the standard door Chang, president of market development potential.
Guo-Lin Zhang: If the doors of the development of mature product set, then the shorter the doors and development. However, with the Ministry of Industry, the Ministry of living built commercial housing openings of uniform norms, combined with the traditional wooden doors of the custom cycle limit, or as long as seven or eight ten days, the shortest should be more than a month, the standard door growing market potential, with Power Dekor Group, technical and financial strength, combined elegant standard doors this little flower will bloom next.
I: So the development trend of the traditional custom doors and space where?
Guo-Lin Zhang: standard wooden doors does not mean that the growing custom wooden doors will be out of the market, wood industry development in the next step must be to increase market segmentation, and highlight the product features.
