subject: What's Wrong With Cold Calling And How You Can Avoid It? [print this page] An age old marketing method, cold calling is only repelling customers now. In an attempt to make a quick sales pitch, there is no point bombarding your prospective customers with annoying techniques. Disturbing people in the middle of their work by making a cold call can only irritate them.
Expert marketers at various organizations understand that cold calling does not work anymore, and are now relying on internet marketing tactics to promote specific products and services. One can classify marketing methods as good and bad- and cold calling is one of the bad marketing tactics.
It's easy to understand that the efficacy of cold calling is highly questionable. PPC or Pay Per Click and social media marketing services are now fast becoming popular among expert marketers all over the world to target a specific audience on internet. With the help of social media marketing methods and PPC advertising, you can target specific demographics.
It's easy to tap into potentially unsaturated markets through cold calling, but doing so can lead to a loss of trust in the brand or product in a short span of time. Having an opt-in list on your website or blog is much better. Opt-in lists can help you gain the trust of customers.
Marketers are now deploying permission marketing strategies that include opt-in lists. Of course, you have to be creative with the content (text, animation, or pictures) that asks users to register for a free newsletter on your website.
Many people ask Is cold calling unavoidable? Well the answer is no.
Try out these methods instead of relying on unfocused methods if the question what is the best way to find clients without cold calling appears to be a serious one:
1.PPC advertising services can help you target customers according to various parameters such as age, area, location, gender, interests, etc.
2.You can also make your offerings visible at various points across the web with the help of social media marketing services, where your prospective customers stop by to talk, discuss and share their views.
3.With the help of opt-in lists, you can ask people to register for product updates, newsletters, contests, discount offers, etc.
4.White papers are great when it comes to establishing your authority over some specific topics online. This results in the exponential growth of back-links to your website. Once you get the desired web traffic levels, it becomes easier to pursue site visitors to register for a newsletter or make a purchase decision.
5.Designing widgets to let people use them for free is a technique that can help you get tons of visitors-
a.There are several websites that get most of their traffic through back links placed on widgets.
b.Whether you are selling an insurance policy or offering travel services in your city, there are scores of bloggers and webmasters out there who are ready to place a well designed widget on their sites.
