subject: An Effective Approach To Market Books Through Social Networking [print this page] If there is anything that is always at the top of an author's mind once finished with their book it is how they are going to promote it. Today they have the option of using video, audio, articles and even social networking media like twitter and Facebook. A multi-prolonged approach is the best way that they can go about it no matter what method they choose.
Your targeted audience has all different kinds of individuals even though they may want the same type of material. Some read, some listen to audio books and others tweet.
You need to identify how you can get the closest to them creatively at their preferred venues.
One of the most commonly used social networks today is the famous twitter and can prove to be quite a powerful tool for promoting your book. Here are three pointers you can use to exploit your twitter.
1. Advertise your book signings - You will have to let people know that you will be autographing your books well in advance so that they can make a plan to be at the venue. Make sure that you put in the links to the venue where the signings will take place.
2. Provide tidbits about yourself - Keep letting your fans know about the good qualities of your books and yourself of course. Fans never mind hearing anything about their 'idols'.
3. Make full use of micro-blogging- Simply dish out a mu information as you can about yourself and your book in the few allocated characters (140 words).
That is basically it about using twitter to promote your new book. Create a connection with the people who want to know more about you. Make your presence more visible to those who care and increase credibility for your work.
