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subject: Search Engine Keywords Selection (part 1) [print this page]

Search engines are the tools that drive possible

consumers to your websites. But in order for visitors to

arrive at their destination - your website - you need to

provide them with precise and valuable signs that will

bring them right to your site. You do this by generating

carefully chosen keywords.

Find the exact right words or phrases, and

Rapidly, hoards of traffic will be pulled to your

website. But if your keywords are too common or too

unoriginal, the likelihood of visitors actually making it

all the way to your site - or of seeing any real profits

from the visitors that do arrive - reduces significantly.

Your keywords serve as the groundwork of your marketing

approach. If they are not chosen with great accuracy, no

matter how aggressive your marketing campaign may be, the

right people may never get the opportunity to find out about it.

So your first step in plotting your strategy is to assemble

and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words

for your search phrases. Unfortunately, if you haven't

followed certain specific steps, you are probably WRONG.

It's hard to be neutral when you are right in the center

of your business network, which is the reason that you may

not be able to choose the most efficient keywords from the

inside. You need to be able to deem like your customers.

And since you are a business owner and not the customer,

your best stake is to go directly to the source.

Instead of plunging in and jotting down a list of

potential search words and phrases yourself, request for words

from as many potential customers as you can. You will most

probably find out that your perceptive of your business

and your consumers' perceptive is significantly

different.

The consumer is an invaluable resource. You will discover the

words you build up from them are words and phrases you

perhaps never would have considered from deep inside the

trenches of your business.

Only after you have collected as many words and phrases from

outside resources should you include your own keyword to the

list. Once you have this list in hand, you are all set for

the next step: evaluation.

The aim of evaluation is to narrow down your list to a

small number of words and phrases that will direct the

maximum number of value visitors to your website. By

" value visitors" I am referring to those consumers who are most

likely to make a purchase rather than just tour around

your site and take off for greener field. In evaluating

the efficiency of keywords, bear in mind three fundamentals:

popularity, specificity, and motivation.

by: Vonnee Chong

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