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Central air-conditioning industry in 2007 is obviously not calm, mergers and acquisitions, restructuring and changes in market share of the subversive, in this series of "physical" action behind, hidden in 2008, the market will face more intense competition.
Market thriving 2007, the central air conditioning businesses, is still a good year. Industry estimates that in 2007, China's central air-conditioning market capacity has more than 35 billion yuan, the overall sales growth of over 20% in 2006.
Line of central air-conditioning manufacturers realizing the expected growth. According to the U.S. Central air conditioning, general manager of domestic marketing, Hao Ran introduced in 2007, U.S. export volume within the central air conditioning has reached 40 billion, of which 2.5 billion domestic market in 2008, the United States plans to sell 5 billion yuan of the impact of new targets. Haier and Gree also achieved good market growth, according to company insiders, in 2007, the two companies within the central air conditioning products, total exports were 20 billion yuan, domestic sales of 13 billion yuan. York, Carrier, Trane, McQuay the four US-owned brands to produce a satisfactory market responses. Sources said the sales have more than 4 billion yuan York, McQuay market sales of approximately 2.5 billion.
Japanese brand Daikin is achieved impressive growth. Daikin, a leader in private told reporters in the Chinese market, including residential and central air conditioning included, Daikin's market has reached 5 billion yuan sales?? And Daikin Air-conditioner sales of only a few hundred thousand units The central air-conditioning sales steadily bullish.
Second-tier brand in 2007, also made a good market performance. TCL Jinpei Geng, general manager of central air-conditioning business, said in 2007, TCL sales grew 50% over the previous year, totaling 300 million yuan in export (including domestic sales 200 million yuan). Oaks is a person in charge of marketing said, Oaks central air-conditioning market growth in 2007 exceeded 100%, totaling 465 million in export (345 million domestic).
Industry analysts believe that continuing hot real estate industry is the rapid growth of the central air-conditioning industry, the driving force. Information provided by China Index Research Institute shows that the first three quarters of 2007, the Chinese real estate development investment reached 1.6814 trillion yuan, up 30.3%; commercial housing sales reached 1.8685 trillion yuan, up 50.5%. In addition, since China launched the Olympic projects have, especially the large central air conditioning central air conditioning market has gone up.
First-line brand central air conditioning in 2007, further increased its market share. Aiken Air Conditioning information statistics, in 2007, Daikin, York, United States, and Carrier, McQuay, Trane, Gree, Haier's market share of these eight companies reached 57.1%, accounting for China Central air conditioning around sixty percent of the market (see Table 1). The industry believes that, compared to the rapid growth of the brand line, second and third tier brands market to promote a lot more difficult. "A lot of second and third line brands are in the bottleneck period, so many years is 200 million to 3 billion market, due to technical, financial aspects can not keep up, it is difficult to increase market share, so focus on the future of central air-conditioning industry degree will be increasing. "one observer commented.
Multi-line victory
"Side is the sea, while the flame." Some people have described to reporters exaggeration chillers in 2007 sales of deserted and multi-unit sales in conjunction busy?? While this description is not entirely appropriate, but the product market sales point of view, mainly the multi-line sales of beauty products, Daikin is no doubt the central air conditioner market in 2007 the two biggest winners, Daikin U.S. market growth also indirectly reflects the multi-line success in the Chinese market .
Central Air Conditioning: "health" Will Meet The Magnificent Year
