subject: Advantages Of Keyword Rich Domains [print this page] Search engines such as Google show favoritism to keyword rich domain names. If you want your site to be found in search engines, you're going to have to create a URL with a popular keyword. Of course, many of them will be taken, especially if you're involved in a saturated market, but you still need to come up with SOMETHING consisting of an important keyword phrase.
Some experts believe it's best to have hyphens between each word. Whether you want to use them or not, make sure that the domain isn't TOO long. In addition to being creative, they should also be easy to remember. Not everyone is going to remember to bookmark your site when they visit, therefore the URL should be something that is catchy and easy to remember.
Of course there are many different elements involved in successful search engine optimization (SEO), and they must all work together well to give you the best results, but having a good, keyword-rich domain will definitely give you a good head start. With that in mind, pick keywords that will be popular and relevant amongst your business's target niche.
Many Sites Don't Allow You to Choose Anchor Text:
Anchor text is one of the most crucial aspects of SEO. However, many website hosting services don't give you the option of setting your own anchor text. Having your targeted keywords already present in your domain name can help you sidestep this issue, as keyword-rich domains make it easier to generate anchor text links without having to ask for them.
Keyword-Rich Domains are Great for Geo Targeting:
If you're going after your local market, you'll want to have your domain name reflect this fact. Having a geographical identifier in your domain name will make it easier for local users to find you on Google and other major search engines. An example of a domain with Geo targeting would be chicago.domain-name.com. Having a keyword rich domain means you can insert as many modifiers as are useful and relevant to your website. Of course, it's never good to go overboard, but if you have a domain name containing keywords that reflect the interests of your target market (e.g. location modifier that appeals to the local target audience), you're more likely to generate good traffic.
Now keyword domains are more difficult to come by now so try hyphenating the words, there is no evidence this has a negative effect, try also to use other top level domains for example.org or.net or for example if most of your business was in the UK the possibly.org.uk.
These are just a few more techniques I believe will make your on-line business more effective and attract more leads and more sales.
