subject: The Sound Development Of The Kitchen Industry In 2010 To Overcome Obstacles [print this page] Technological advances in an evolving society, the product Marketing Model will also face new changes; as a design-oriented industries, product innovation and R & D are not ignored, they are not conducive to the protection of intellectual property ...... Cupboard When will the final maturity of the industry, but also what has prevented the industry's healthy development?
Industry analysis: " Cupboard "And his cabinet the sound development of limited
Talking about cabinets, even if the outsiders, are generally considered "low threshold" of the industry, if we look at China's cabinet industry case of "strange phenomenon", it may be "threshold" issue has a basic history , on the "threshold" from low to high to have a basic understanding of the "threshold" may be the real reason for the low become increasingly clear.
(A) misunderstanding of China's cabinet when the origin:
(1), the cabinet and Home improvement Equated with that: It is to rely on "skills", "manual labor" beat made the cabinets.
(2), subject to the status of the kitchen environment and basic decoration, passive dependent "people" skills, to "write them", forming a natural "hand workshop-style" concept.
(3), most of "practitioners" is almost all tend to "meet" and can not take the initiative to "change" concept, understanding, particularly when the "home improvement project team" to "install cabinets understanding," "foundation of conditions, "and so rapid progress is unlikely to" work ", forced the cabinet company indulge in" meet. "
(4), the consumer market for "cabinet" understanding of the limitations of this new product, consumers likely to demand their traditional considerations, in the absence of proper guidance, or proper guidance is not mainstream, the market and consumer awareness of the limitations, as the great resistance of the cabinet industry, so some conditional start industrial companies daunting.
(5), there are many as the "investment" of large corporations, not local conditions, not fully considered "cabinet status quo" are unique, only emphasizes that "the market and Sell Oriented "business norm, resulting in numerous internal conflicts, before and after the end completely out of line, manufacturing severely constrained by the front end (sales).
Summing up briefly, eventually evolving into a very typical "low efficiency, high cost" of the hand workshop sectors to invest in useless, so human resources can not be integrated into, so that advanced business practices and concepts can not implement to modern Management Model no way in the "workshop-style Yetai the" infiltration.
(B) of the cabinet in the end is very vague nature of goods:
(1), re-packaging, re-planning, re-appearance, heavy business skills, become the mainstream of the cabinet market. Seven or eight years since the foundation is not formed, nor have a "competitiveness" objective facts tell us that the contradictions in the operation of cabinet, is that delivery is the most basic industries form the foundation of reform.
(2), low efficiency, high cost derived from the "luxury" schools, as a "business skills and product positioning," it seems not unreasonable, especially to adapt to "chaotic market." However, with the cabinet's "essence" somewhere, and as consumer market continues to mature, "luxury" concept kitchen does not become the mainstream. Because it is far from the actual value and cost.
(3), most investors do not understand at the occasion, the cabinet industry blowing the "dealer development," the atmosphere is not in circulation, not the "commercialization" of the cabinet the initial stage, the brand manufacturers themselves to maintain the lack of a set of "dealer" operations and services "process and the law", not the dealer with this platform, the formation of "close contact" and "normal operation" state. Low efficiency, high cost, poor quality of the workshop-style Format, unable to form a competitive secondary distributors, expanding business platform, because there is no law itself, can not be copied, not copied.
The Sound Development Of The Kitchen Industry In 2010 To Overcome Obstacles
