subject: MLM Marketing System - Why A Lead Capture Page Is Critical [print this page] As you're creating your MLM marketing system, gathering leads and building a list, you want to always send your leads to a lead capture page (as opposed to sending them to your main website). While I'm sure you have heard some different opinions on this issue, there are four reasons why this is not only a good idea, but really a critical aspect of your MLM marketing system.
The first reason that a lead capture page is critical to an effective MLM marketing system, is that it is a vehicle with only one purpose -- to capture a prospect's information. Your goal when you are directing people to a page is to get them to input their information and become part of your list -- NOT to sell them something right off the bat.
Gathering leads means precisely that. Your objective in using a lead capture page as part of your MLM marketing system, though, is not even ultimately just to gather names. You can gather names all day long, and that will alone do nothing to build your business.
The reason you are gathering names is so that you can then build a relationship with them. By driving people to a lead capture page you are building the biggest asset in your business, i.e., your list. Once you have a list, then you have the ability to communicate and interact with that list and build a relationship with people. After you have built that relationship, then you can sell people things. If you set up your MLM marketing system so that you are building a relationship before you sell, you will actually end up selling more and retaining more people on your list.
Another reason that using a lead capture page is essential to your MLM marketing system is because it allows you to track the genesis of your leads. If you are using a lead capture page, you can track from exactly what source each lead comes. Spending a lot of money on different paid sources of traffic? You want to know which ones are working for you. Using a lead capture page with a unique address allows you to do this.
Finally, using a lead capture page is essential in your MLM marketing system because you are giving yourself more control over what your prospect does and what information they get. So many network marketers use "company websites," and send prospects to those company websites when they are attracting leads. Big mistake...
When you use a lead capture page, you are giving a prospect only a couple of choices, i.e., input their information or click off the page. When you take someone to a company website, they might "browse" around for who knows how long and never input their data. Beyond that, you want to have control of what information is being given to your prospects. YOU want to write the message and the copy. You don't want to lead with the opportunity (like many company websites do). You want to lead with the product or your main benefit message.
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MLM Marketing System - Why A Lead Capture Page Is Critical
