subject: Improve Your Online Business With Search Engine Optimization (SEO) [print this page] So you've got that wonderful work-at-home online business up and running. You've got a dynamite website with easy to use navigation, a slew of well written, entertaining and pertinent articles, and more revenue-generating links than you can handle. But for some reason, the hits just aren't coming and your business isn't making as much money as you deserve. How do you turn a struggling online business into a profitable online business?
The first thing you have to ask yourself is, How are people hearing about my site?' In an Internet dominated by search engines like Google and Yahoo, high search engine ranking is a must. Why? Most search engines show ten results per page, ranked in order, and most users never make it past the first page. That means that if your website is going to be found, it needs to be top 10. But how? How!? Take a look at the title of this article. That's right. Through search engine optimization. SEO is a simple concept. Use the words that people will probably enter into search engines strategically in the content of your website. This article is using a couple of SEO keywords, like Online Business or Search Engine Optimization, the very subjects people might search for if looking for an article like this. See how easy it is? Two more keywords without interrupting the flow of the article!
Using search engine optimization effectively may mean redesigning most of the content on your website. When you're doing that try to keep in mind these Six Commandments of SEO.
THOU SHALT KNOW THINE ENEMIES
Knowing what keywords to use is the most important part of SEO. This means research. Lots of research. Start off by trying to find your site on various search engines. Chances are you won't, at least not on the first page. Write down the top 10 results you do get. These sites are your competition. Try a few different combinations of search terms. Are there any sites that appear more than once? Check those out. What keywords or phrases are used over and over? What are the titles of pages? What is the content about? What is the web address? These are potential keywords Record them. These will be the basis for your own search engine optimization.
Keywords should be thought of as compliments; the more you give, the less meaning they have. By the same token, not giving enough won't get you noticed. Use them wisely. Find that happy ratio of keywords to normal. A general rule of thumb in search engine optimization is 2.5-4% of your content should be keywords; no more, no less.
Improve Your Online Business With Search Engine Optimization (SEO)
