subject: Improve Your Google Ranking – Full SEM Techniques [print this page] It is often said, by many search engine optimisation experts, that content is king. Others proclaim that a text linking strategy is king. The simple fact is, if you are to be successful in your site promotion efforts, all aspects of Search Engine Marketing (SEM) are essential to the mix.
SEM consists of all the elements that are required to successfully promote a website; with the objective being to improve a website's ranking on Google, Yahoo and MSN and other major search engines. These elements may be classified as:
1)On-page optimisation (all the techniques involved in manipulating page content).
2)Off-page optimisation (all the techniques involved in website promotion).
A good way to think of it is: on-page optimisation is used to promote your product, service or information. Whereas off-page optimisation is used to promote your website.
On Page Optimisation.
Site Readiness - W3C Compliance:
Search engine robots do not like broken HTML code. Your rankings will suffer if your pages do not conform to World Wide Web (W3Cis available at: Search engines like Google now check CSS code, this must be validated also. A tool for this is available at: Site Readiness - Broken Links:
It should be obvious, but is often overlooked, that broken links are a problem in terms of search engine optimisation. Clearly, if the search engine robot cannot finish spidering your site, due to broken links, then some pages will not be indexed. A tool for checking broken links can be found Analyzing your niche market, or business sector, allows you to create an appropriate set of targeted keywords (the most obvious ones are not necessarily the best). A free keyword tool can be downloaded /.
Page optimisation - Copywriting
Once you have decided on the appropriate keywords/key phrases for each page, you need to work these keywords into the visible text on each page to be optimised. Remember that you are writing for users, not search engines, and the text must look natural.
