subject: Jury Still Out on dELIA's (NASDAQ:DLIA) [print this page] By Janice Meehan By Janice Meehan
dELIA'S, Inc. (NASDAQ:DLIA), a retail supplier of Teenage and Jr. apparel, along with Alloy Apparel, advanced on mixed reviews today. Up +22.65 on volume of 559,823 compared to average volume of 105,198.
dELIA*S operates 109 mall based stores while Alloy sell though catalogs and the internet. They specialize in outerwear, roomwear, dresses, shoes and accessories. Founded in 1997, their earnings have trended downward in the last three quarters but in line or better than other retail stores.
In an August Statement, Walter Killough, Chief Executive Officer, commented, "Sales trends in both our retail and direct businesses remained negative during the second quarter. Trends improved with our new Back-To-School floorset in July, but were still negative as traffic remained inconsistent. In August we began to see traction in our Back-To-School business, with comparable store sales trends turning positive in districts that have early Back-To-School peaks. We are cautiously optimistic that these improved trends will continue through the remainder of the Back-To-School period and result in increased sales levels in both channels."
Analysts opinions remain mixed but buy trends have shown unexpected improvement so far in September. This might be one to keep your eye on but so far the jury's still out!
WorldMarketMedia.com (The Global Online Investment Community) is a high traffic stock market, news data website providing cutting edge new media products and services to publicly traded companies worldwide. Our Editor's Desk authors insightful real-time coverage on the economy, the capital markets and their listed companies.
