subject: Promising Consumer [print this page] Joint brand promotion resources to super-
Olympics Made flat and then cut prices
Mid-Autumn Festival holiday to three days, followed by a 7-day National Day, this year's "Golden 9 silver 10" seems to
Home Appliances Vendors Again appliance sales peak of a bright future. Reporter visited the store found that just finished the Olympic Games commercial war home appliance manufacturers have rushed to put on new clothes in preparation for the upcoming two Jinqiu Jia section.
Domestic manufacturers a high-profile preparation Olympics after will follow is to adjust the holiday Mid-Autumn Festival and National Day holiday, home appliance manufacturers are all hopes. State United States and
Suning Other supermarkets business recently is saved a lot of resources to wait for the "gold 9 silver 10" season of the outbreak, the reporter in the store that was prepared for the coming two festival market, store layout and appliances discount range seems to the outside world declared it a sales war coming.
Due to this economic environment and the "cool summer" effect,
Air conditioning 2008 Frozen in bleak ending, refrigerators and washing machines increased a serious slowdown, white product terminal sales are more sluggish, Siemens and some other strong brands also appear market share slip phenomenon. To regain market share, home appliances manufacturers on this year's Mid-Autumn Festival, National Day Golden Week has long coveted, though from the Festival will take some time, but many brands have begun to exert all efforts and hope that the two sections to achieve strong sales results.
In Flat Panel TV Market, despite the Olympic Games have ended, the consumer flat panel television to buy warm weakened, but for the detonation
TV Traditional sales season, many TV brands have also invested considerable resources in preparation for the post-Olympic TV market, adding a fire. Appliance manufacturers generally agreed that the remaining four months
LCD TV Sales will enter this year's "golden era." Prior to using LCD panel price reduction trend in reduction of the flat price of domestic brands, the Olympics during the market was more than a bright spot. To continue this momentum, the domestic manufacturers is likely to re-opening a price war weapon, it was revealed in September after the domestic LCD TV selling price most likely be even lower. From the September start of this year LCD TV will mark the Mid-Autumn Festival, "11" Golden Week, Christmas, export, and New Year's Day four relatively large sales Wang period, domestic TV manufacturers are trying to first cut prices to shocks in the domestic share of the direct growth of the joint venture brand.
Joint venture increased sales resources In fact, the joint venture brands are also optimistic after the Olympics home appliances market. Earlier, there were stores are told reporters during the Olympic Games, a joint venture brand action is not, put on than domestic brands,
Sharp , Sony has not put in too many promotional resources. However, the Samsung white side has said that "compared to the Olympics, we are more upbeat about the moon and 11 holiday business opportunities."
According to reports, some foreign brands in the two holiday sales battle will once again lower figure, launching promotional war driving consumption. Among them, Samsung is ready to carry out favors activities, from the Mid-Autumn Festival to 11, such as buying Samsung's high-end refrigerators will be the Olympics display, buy drum washing machine to send a digital camera, MP4, buying high-end air-conditioning is complimentary high-quality juicer and so on, whether promotional gift type, or promotional rate, in a joint venture brand is extremely rare; learned that Panasonic has also prepared during the National Day of new OTC several plasma TVs, and will further lower the product average price, such as large-size 50-inch plasma are Price Qiangzai down 2,000 yuan.
The analysis pointed out that as Europe and the United States economic downturn, strong Chinese market became a joint venture brand the focus of competition; plus this year is Olympic year, foreign brands based in China manager's assessment requirements and sales tasks are enhanced headquarters in China to obtain a more favorable position in the market, but also spared no effort into marketing resources. Joint brand is clearly likely to re-group to launch a price war, the domestic brands to gain market initiative, the difficulty is not small.
