subject: The Benefits Of A Professionally Produced Corporate Video [print this page] Corporate videos are an invaluable promotional resource for companies or organisations wishing to promote their values or goals; advertise their products and services; inform stake holders and clients of changes within the company or train new employees. The possible uses for corporate videos are limited only by the organisations requirements. Organisations often stop short of hiring professionals to make their corporate videos because they think that they can do it in house. This is possible if they have the expertise, equipment and time; but most companies -unless they are production companies- do not have all of the above. Professional companies will offer their clients limitless possibilities for their corporate videos and it that way make it worth every cent they pay.
The facts about corporate videos as a valuable tool for organisations is that they can be used to promote services or products but there is so much more that they can be used for. Promotional videos are also used as an effective way to inform its clients or stakeholders of the goals of the company. They can be use to promote corporate image or to inform customers or clients of major changes in the company structure or in the services provided and they can also be used to train new staff in the ethos of the organisation.
The alternative to using a professional team is for you to do it yourself using your handy cam or with hired equipment. You will not be able to guarantee that the end result will be exactly what you were aiming for. However, with a video production company, you can ask them to show you demo clips as well as samples of their previous work so that you can assess the quality of their work and then make an informed decision according to look and feel you want for your video and according to you budget. This would work out to be less time consuming than if you were to hire an independent producer to make the corporate videos for you as it would involve getting all the equipment and crew together. An independent producer will be able to give you personal attention but he may not be able to vouch for the performance of the professionals that you bring in as part of the crew. On the other hand, when you deal with a professional video production establishment, they have all the equipment and specialists that are needed for the job; making the process easier and quicker to give you the finished product according to your specifications.
Video production companies can be asked to submit samples of their work so that you can make sure that the final product is what you are looking for. An in house production never has the guarantee of turning out as you envisioned it- in fact most of the time you will have to settle for something that is not necessarily awful but it certainly is not something that you would want to define you as an organisation.
A production company will sit with you to hear about the company, your vision for the finished product, what the promotional material will be used for and learn about the image you are wanting to project. This along with their creative team will give you a video that will be cost effective and end result that will be truly impressive.
