subject: Best Internet Business - Crafting Sales Letters [print this page] Have you mastered the process of crafting sales letters that get people to buy what you're selling? If you haven't, I want to help you with that today as you work towards building the best internet business you can.
Once you've selected your target market and used surveys to find out what your market wants to buy, then you have to give them the chance to buy it from you. The way you do that is via your sales letter.
Now don't get scared. Sales letters aren't all hype. In fact, hype often is the mark of a poor sales letter. Good letters are as though you were sitting down with the person and simply explaining the benefits of your product or service. And that is something YOU can do.
Letters are NOT brochures. Most web sites have it wrong. They are glorified brochures. But if you're at a networking event and someone hands you a brochure, you will normally trash it, right? That's why you talk to people instead of handing them a brochure.
A sales letter explains the features and benefits of your product or service. The great thing is they're written informally. Sentence fragments, run-on sentences and all things you learned you shouldn't do in school are exactly what you should use in your sales letter.
Why? Because they're an informal communication. Most people totally screw up their web sites. They list all their products and services. Which totally confuses people. People can only handle a choice of two when making a decision. So give them only two choice at most.
You can even package the same psychology we use in a sales letter in a telemarketing call. But in most cases, letters work great because they are simply salesmanship in print. A way to multiply yourself and give hundreds of uniform presentations for very little cost.
THE KEY COMPONENTS OF YOUR SALES LETTER ARE:
1. Your headline - This flags down your reader and says "Hey, read me now!"
2. Your benefits - Don't talk about yourself, your company or your products. Talk about your customers, their wants and their problems and how they can get rid of their problems and get their wants by getting your product or service.
3. Your offer - This includes your guarantee, price, payment terms, bonuses and reason for acting now. Most people don't understand that words are secondary. You don't need to write great English. You need to write benefits that people relate to.
THIS ONE-WORD AD CHANGE DOUBLED RESULTS
I changed one-word in a subject line and doubled click throughs on the email. What was that word. YOU! The word YOU is alive and well in online marketing. For example: Sales information vs. YOUR sales information Or: Make 300% profits vs. YOU make 300% profits
