subject: Best Internet Business - Successful Sales Headlines [print this page] The best internet business owners write and test sales headlines unless you are an affiliate marketer for a company that provides the sales headlines for your business.
A colleague of mine recently tested the following 10 sales headlines and can you guess which of these sales headlines won by 400% over the lowest?
1: Discover the amazing formula that sells products like crazy
2: My web site sales sucked until I discovered this amazing formula
3: Warning: You're being lied to about online marketing
4: 4 words turned a banner ad from 14 a week to 14 a day
I'll tell you which headline won in a moment but the point is all about what you write on the web has to be a headline grabber - it has to grab you a customer and get them interested otherwise you make no sales.
One headline can out pull another one by a factor of up to 21 times. But that statistic was originally put out by John Caples in "Tested Advertising Methods" many years ago. But even a 400% difference is massive. Here's why:
If you put that headline at the top of your sales letter, 400% more people will READ at least the beginning of your letter. That has to translate into more sales. We ran a test where we tested click throughs on different headlines as shown earlier.
The winner is number 6 which pulled in a total of 4.02% clicks. The loser is number 10 which pulled in 1% clicks! Can you guess the second highest scorer? It is number 8 with a response of 3.59%.
USE THIS TO IMMEDIATELY MAKE MORE PROFITS
You've read about it heard it. Now I've proven it to you. Your headlines DO make a difference. That's why it truly pays to find out how to craft headlines, sales letters and ad copy. To use this information to make more money right now you must:
1) Make a list of problems your customers have that are solved by your product or service.
2) Turn each problem into a headline - eg, if your product is web design services
Problem: People hire freelancers but projects aren't completed on time.
Headline: Tired of graphic designers who can't keep deadlines? We meet your deadlines.
3) Write 3 headlines and test each one for a week on your web site. Track your sales. This is not a split test so it isn't truly scientific. But it will give you a pretty good indication of which headline is the best.
Best Internet Business - Successful Sales Headlines
