subject: Europe In-Dash Navigation Systems Market 2009-2013 [print this page] In-Dash Navigation is a Geographical Positioning System (GPS) navigation unit that is built into the dashboard of the vehicle. It offers navigation along with a raft of audio/video functions such as CD/DVD, MP3, hands-free cell-phone via Bluetooth, and satellite radio.
In-Dash Navigation Systems are gradually becoming a standard feature in automobiles, including low-end car models. This device is being continuously incorporated with enhanced and customized features, like automatic speech recognition technology, digital camera and TV receivers, 2D/3D map view etc. Further, consolidation and vertical integration among vendors of GPS-device, navigation software, consumer electronics, car infotainment industries is being seen as a major trend and is contributing to the industry competition.
According to TechNavio, the market for In-Dash Navigation Systems is forecast to reach $24,356.2 million in 2013 from $9,628.1 million in 2009; thus, growing at a CAGR of 26.1 percent over the period.
In Europe, the demand for In-Dash Navigation solutions is on rise. Due to reduction in component costs and product engineering, the conventional Portable Navigation Devices (PND) manufacturers are entering this market. The intensive marketing campaigns with extended distribution networks have also added to the market growth.
Despite the continuous decrease in prices, the cost of in-dash Navigation Systems is quite high. Customers are reluctant to invest in such a costly product, and prefer low cost PNDs with advanced navigation and multimedia features. Thus, the market penetration of these units in mid and low-end cars is also very low, as compared to the high-end luxurious cars.
This report highlights the scope of the Europe In-Dash Navigation Systems market 2009-2013, along with trends, drivers, growth inhibitors and a few major vendors in the market.
Europe In-Dash Navigation Systems Market 2009-2013
