subject: Dongguan Cosmetics Consumption: Town "equal" [print this page] Someone analogy to the overall economic strength, the central and western regions of Dongguan's GDP is equivalent to a province, Dongguan city is equivalent to the mainland capital cities; corresponds to, Dongguan, the size of each town is equivalent to a prefecture-level city. Having said that, in Dongguan city and the towns business district morphological differences are not large. Dongguan known as the four major commercial street, equally divided between the urban and township. Stores Yetai the terms of the brand in the consumer population and the structure of the urban and township are also similar.
Second and third line of the dominant brand
In GDP terms, Dongguan prefecture-level cities in the country ranked ahead. The contrast inversion is present in Dongguan Cosmetic Consumption is based on two main third-line brand. The best performance in Dongguan, two department stores?? Zhonghaiyayuan department and Rainbow stores, is dominated by foreign or domestic second and third line of the brand. In addition to the national market are "unwelcome" and Oupo Lai, L'Oreal, Maybelline, Oil of Olay also sold in Dongguan, the clever Di Shanghui other main brands of domestic brands are also sold. Rainbow District according to mall cosmetics
head Yang Ping introduced from Dongguan current consumption structure, the first-line brand, market outlook remains to be seen. Yang Ping said, and Guangzhou, Shenzhen, compared with trade-based economy, although the advanced processing and manufacturing in Dongguan, but the added value, relatively low pay levels, so the driving force within the brand line is not high; the other hand, Some brands do have needs on the first-line groups are generally near to Guangzhou or Hong Kong to buy. In addition, the line for the Dongguan market brands are not good. For example, Rainbow is headquartered in Shenzhen in Shenzhen, local shopping centers have more than ten stores, cosmetics brand structure is better than its stores in Dongguan. Although the Rainbow Shopping Centre for his kind invitation which have been settled in the import brands to enter the store in Shenzhen, Dongguan, but after several investigations and negotiations, these imported brands is still not resolved.
It is understood, Rainbow mall three years ago stationed in Dongguan, six months later, also from Shenzhen Haiya Department Store, also entered Dongguan, Dongguan Dongcheng has distribution and South City, but before the Rainbow, Dongguan, not a modern department store . While many in the industry believe that the cultivation of first-line brand in Dongguan of need 2-3 years, but including the Rainbow, including department stores Zhonghaiyayuan has not given up with the luxury brand "electric shock" opportunities. Yang Ping said, Rainbow mall will choose a more powerful Proxy Business or brand, "farther end." As a kind of test, have introduced high-end department stores Zhonghaiyayuan brand water Chi O and red earth. These two brands are of their unique brand in Dongguan. According to the relevant department head Zhonghaiyayuan left Xiaoying description, from the current situation, the performance is very prominent red planet. Insiders analyzed why Zhonghaiyayuan department stores, Dongcheng outstanding performance in the peer competition, one is East Side business district has been very mature and East Zhonghaiyayuan department store in which good location; the other is a unique brand for Sussex and rivals of the field. Therefore, this is looking forward to more high-end department stores in Dongguan, the reason why more dominant brand.
VS urban township shop shop: equal
Rainbow Department Store, now a total of three stores in Dongguan, one in the East, the other two were in Chang'an and Changping. According to Yang Ping introduced in the stores though, Changping Town, Chang'an and belong to the community store, but the operating area and the scale of no less than the urban East Side store, which stores the operating area of Chang'an 20,000 square meters, brand profile even higher than the East Side restaurant, because the stores are upscale neighboring communities. But the cosmetic products, basically the same structure Sanjiadian brand in sales, the town shop less in the urban stores. However, Dongguan, the performance of local department store department store opposite day, in Houjie town in particular. Yang Ping analysis, the department store consumption, the consumption of the urban population to private entrepreneurs, white-collar office workers, and mainly, this part of the crowd Youyi dominated the field of population; the town of consumer groups in addition , also including some local people. A dealer that, with the changes in consumption concept, originally used to "haircut" of the local people began to pay more attention to dress up their own. However, because the proportion of local people in Dongguan is not high, so the contribution is very limited consumption of cosmetics.
Dealers, according to the relevant description, Dongguan has jurisdiction over 28 towns, because towns do not focus on the distribution, plus the towns have a certain level of industrial areas as economic support, are forming their own business center.
