subject: 4 Ideas To Successfully Market To Women [print this page] Ah, femaleAh, female. I'm starting to think that they are the world's most valuable and influential market. In fact, selling to women has caught special attention from marketers worldwide. And why not?
According to one study, women comprise a majority of all consumer purchases -- clothes, computers, new homes, vacations, healthcare, food, etc. Although in a particular household both husband and wife work, it's the women who spend 80% of the combined income!
Women are using their incredible buying power, and marketers today recognize the importance of marketing to women - whether she is a single woman, a wife, a super mom, a grandmother, a busy professional. Women plays an important role in household purchasing decisions. They prefer to choose what goes in the fridge, the next appliance to be bought, what their kids wear, what curtains are put up in the house, research for family trips, plan doctors visits, etc. Her roles may vary, but one thing's for sure: her voice is strong and her spending power - limitless.
So what does this mean for marketers, especially the men? Huge.
Marketing to women is no rocket science, but think about her power to promote a brand. When she likes something, she can spread the word about it faster than wildfire! Get her attention and win her taste and you can trust that she will tell her family and friends about your product or service - which could translate to more sales for you!
The rule for marketing to them is simple: create lasting relationships. Hence, to truly appeal to the female consumer, here's what you can do:
Create and organize a site personality that she can relate to.
Women relate to websites very much alike to the way they relate to people - that's why it's all about relationships. Your site and your value proposition should precisely reflect who you are. Trustworthiness, warmth and networking matter to her, so get rid of all the hype and speak to her the way you would to a friend.
Listen to her needs.
Create discussion forums and online communities where she can share her thoughts and experiences with others. Women love to share with others, so give her a venue for comments, feedback and recommendations.
Impress her with excellent service.
We all like to be taken cared of, especially women. Let her know you care by answering her questions immediately, creating meaningful emails, holding giveaways (they love freebies!) and following up.
Be her go-to site. Be an expert.
Depending on what product or service you offer, try creating a section of your site that answers her questions and provides her free valuable information. With expert information, she will feel more confident in her choice and is more likely to buy.
Once you get her nod of approval, it will be much easier to connect and sell, and she can in turn, help you to market to other women! She'll refer you to her friends and family if you get lucky and marketing to women will be easy!
