Improving your customer service will increase your repeat business and profitability, helping place your business head and shoulders above your competitors.
Great training will also inspire and educate your team and ignite a passion for professionalism behind your bar, which can spill over onto other staff members. This will in turn increase retention and decrease staff turnover.
There are currently a number of cocktail training programmes available on the market, ranging from online service and skills training through to more extensive and detailed opportunities to learn about all aspects of cocktail making in custom built training spaces.
Introductory cocktail training would normally cover alcohol awareness and the bartender, cocktail creation, types of bars, classic and modern cocktails, the role of the bartender, equipment, glassware and machinery, classification of mixed drinks , basic product knowledge, and classification of products.
Advanced courses would include subjects such as advanced product knowledge, supervisory and training skills, cocktail creation for competition, more advanced cocktails, and nosing and blind product training. These skills are highly beneficial for those working within the hospitality industry, and provide a highly efficient and effective means of gaining an advantage over other bartenders or waiting staff.
Cocktail training is also a subject that staff are often very keen to be trained in, as learning the fine art of mixology can greatly boost their own employability. Cocktail experience can help them earn higher pay rates with their existing employer, or certainly allow them to pick up better tips from customers. For the more adventurous it can provide them with the knowledge required to work in the best bars in any city, enabling them to travel the world with their cocktail making skills.
