subject: What Is MLM Sponsoring? [print this page] MLM sponsoring refers to the recruiting and guiding of new multi-level marketers in order to grow a home business as a network marketer and increase revenues over time. In addition to making sales to consumers, sponsoring new recruits is essential to the success of the multi-level marketing business process. By cautiously and strategically mentoring and guiding new recruits, a MLM business can continue to expand its network of influence, bring in more sales and increase the earnings of all on the team.
MLM sponsoring uses the basic principles of network marketing and continual lead generation. Getting in touch with more people and finding those who are sincerely interested in owning a business are the primary activities of the successful network marketer. Making sure that everyone brought onto the team has the support and guidance needed to also become successful is part of the MLM sponsoring process.
In many cases, MLM sponsoring also includes making a financial contribution to support new network marketers afford the investment needed to get started. This can be in the type of waiving a portion of the sign-on fee, helping with providing supplies and marketing materials, or directly sponsoring a new recruit with the expectation that a certain amount of sales will be generated through the first few months that the new recruit is on board. In addition, the sponsor will provide training and shadowing opportunities to the new MLM marketer so that he will be successful early on.
MLM sponsoring is important because many new network marketers stumble during the first few weeks or months following their initial sign-up. This happens for a variety of reasons, such as a lack of genuine interest, a shortage of funds, not enough time committed to the business, poor support and training opportunities, or a lack of solid leads. When a sponsor gets involved, the new recruit becomes the direct responsibility of the sponsor, therefore all of the above issues can be resolved immediately.
Having an MLM sponsor means having a person to be accountable to from the beginning, which can produce much better results as a network marketer. Many people are accustomed to having a supervisor or a manager to report to versus being completely on their own as a business owner. By using a similar method, MLM sponsoring takes the place of a superior and can produce a set of expectations that must be met in order to generate sales and produce more leads which will grow the business for the entire team.
