subject: Things You Need To Know When Commercial Printing [print this page] When you want to get a commercial printing company such as a catalog company to print your color catalogs for example, you might hesitate because of the costs it entails to get you what you want. Lets face it; the whole marketing process is expensive. Commercial printing indeed costs a lot that many business owners, usually small ones, would opt to just buy their own personal desktop printers so they can do it themselves. That would definitely lessen the expense of getting a professional to reproduce what they need.
What does it take anyway to print simple marketing collaterals? You dont need to have a degree on graphic designing to print flyers and posters or even color catalogs. Anyone can do it. As long as you have your trusted software application and desktop printer, youre sure to get what you need.
But heres the thing: no desktop printer can actually print the same high grade quality that a commercial printing business can. With digital technology running their equipment (four color process printing at that), you are assured of bright images that is true to their original. Now multiply that into 500 to 100,000 pieces with the same bright image from the first to the last one of these pieces. Well, you get my point.
(With your desktop printer, it might even conk out on you at the first 300. Or the ink youre going to use would cost the same amount when you try to go to a commercial printer.)
Commercial printing can also offer you additional printing services such as the binding, which, I may add, youll need if you happen to be looking at color catalogs or booklets for your marketing strategies. There are also the direct mail services, as well as the mailing list that a commercial printer can provide you with.
The key is to look for the right printing company to help you with your marketing campaign. Here are more easy tips to get you the commercial printing to work within the means that you have.
There are several commercial printers that can help you save money on short runs. Short runs are printing activities that run about 7,500 to 10,000 pieces of output. But you can still go for much lower quantities. The bottom line is to not pay for 500 for example when you only need 200 flyers to get you going just because some printers put a ceiling to how low a quantity you can order. There are always those who can print short runs in whatever quantity you need. You just need to shop around and do your homework in the process.
You can actually have commercial printing services even when you need your print materials the next business day. You dont need to stick to a turnaround of weeks or months. With online printers, you can in fact order early in the morning and then get your prints the next day. Online printers are open 24/7 that you can even put your order during the weekends and holidays.
Theres also such a thing as on-demand printing where you can get your stuff fast as fast as 10 hours. All you need is to go online, go to an on-demand printer, upload your proof, input how many pieces do you need printed, and youre on your way to getting your orders delivered to you on the same day or early the next day.
You can also avail of ready-made printing templates which can save you a lot when it comes to designing a layout for your print materials. All you have to do is download one from the many online printing companies, customize it according to the information you have, and then upload it again for your order. This eliminates your having to hire a graphic designer to do your layout for you. You can then add this particular expense to your printing budget so you can get more prints for your marketing campaign.
The bottom line to commercial printing is to get the right printer. Commercial printing is not expensive at all. You just need to do your homework and find out the most appropriate company that can work within the budget you have.
