subject: Analysis Of The Domestic Toy Market Demand For Animation [print this page] Cartoon and toy market is a complementary and mutually reinforcing. With the cartoon publicity drive, the toys of their derivatives will be very hot; the same, with the associated market-driven toys, cartoon images will become more deeply rooted among the images will become more complete.
Overview of domestic toy market Recent years, the overall development of China's toy manufacturing industry in good shape.
Many enterprises in the wholesale business model from the rough to the brand's refinement methods, which emerged out of a number of brand toy company. In 2004, China's total toy manufacturing enterprises to achieve total industrial output value, 54,791,319 1,000 yuan, total profit of the year amounted to 1,421,485 thousands, than the same period in 2003 increased by 11%. In 2005, all toy manufacturing enterprises to achieve total industrial output value of 65,887,811 thousand, than the same period in 2004 increased 19%; annual total profit amounted to 1,599,343 thousand, an increase over 2004 7.26%. 1-10 months of 2006, the Chinese toy manufacturing enterprises to achieve total industrial output value of 63,255,912 thousand, compared with growth of 16.08% over the same period in 2005; 1-10 month cumulative total of 1,402,834 thousand dollars profit. Which the animation image of the derivatives-based products account for at least half of sales. Seen in this light, with domestic policy focus for the domestic animation, domestic toy companies for the domestic cartoon image of the growing demand, but how to get toy companies to accept and purchase of domestic animation image, first of all let's find out domestic toy market situation and market demand.
Start-up of China's toy market, dominated mainly by the wholesale channel, with the recent rising levels of mass consumption, major shopping malls the increasing share of supermarket sales, a lot of toys are also beginning to focus on brand building, from the enterprise point of view, the carriers through the cartoon image of the brand to achieve the purpose, undoubtedly one the quickest and most economical way. Therefore, in order to achieve the purpose of brand promotion, many toy companies began to pay attention to focus on foreign cartoons, especially anime. But with the domestic policy of encouraging domestic cartoons are rolled out, the introduction of foreign cartoons in a blocked, many toy companies begin to focus on the domestic animation.
Three mainstream toys Present, China's main toy consists of three types: electric toys, plastic toys and soft toys three categories, of course, other classes such as enlightening teaching, DIY etc, and animation, but most closely related derivatives in the case of these three categories.
Electric Toys Electric toys quite broad, mainly common electric remote control cars, four-wheel drive and all kinds of electrical toys battery general. Is itself a kind toy can stand alone product, but if these toys and animation can combine words, through the mutual promotion between the two markets will achieve greater results. Toys such as the introduction of Audi's four wheel drive Tamiya Japan product, remove its playability, it combines the animated shot of such toys "Four Brothers", and "four-wheel drive guy," broadcast on television, while launching toys, so four-wheel toy toy sales quickly become mainstream. Until now, four wheel drive Audi toy products returned to bring in huge market returns.
Combination of these toys and cartoons, the key is to develop the continuing escalation of functional toys, and a race and confrontation, so the toys can become an ordinary consumer sustenance games and props for success. Also with these toys can be gradually upgraded features to toy with more playability, giving more material to create animation. Such toys are similar with "X-Fighters gyro" in the top and the "fire young king" in the YOYO ball.
Plastic Toys These toys quite broad, the main discussion here is in the market accounted for the main body assembly model, a simple variant of the toy and cartoon image of a part of the functional development of the toy. One class of model toy assembly mainly Japan, Gundam (Gundam) series as representatives; simple deformation class of toys to "Transformers" and Japan's "armored Andy" as the representative; cartoon image of the development of functional sex toys to the "Olympic Terman, "as the representative. Such toys in a very high market share, according to industry estimates, these toys into account the domestic market for more than three.
A combination of these toys and animation most closely, but for the industry of animation and cartoon images must have high popularity and large imagination. Altman products such as Strong Sales in China, mainly post-consumer products to get Altman to have freedom of imagination, to stimulate consumer desire for consumption. Meanwhile Bandai's Gundam series as well, every body model in animated films have their own unique personality, each one will be a different animated character in love with people of different mechanical modeling, resulting in the desire to buy toy .
