subject: Affordable SEO Company - What to Look For in Your SEO Service Provider [print this page] Affordable SEO and cheap SEO are not the same thing. And nor are either a reflection on the quality SEO output from differing firms. Let's assume that all SEO firms get you into the Top 10 for your list of keyword phrases, so wouldn't it make sense to go with the cheapest?
In fact no, not at all. The most affordable SEO company will not let you blindly move forward with your own instinctive ideas about the best keywords to target. The fact is that not all keywords are equal. Each keyword has a different value depending on many different issues or factors.
Take for example how many searches are made for the keyword phrase. More searches means more sales right? Maybe, maybe not. Many keywords only attract tire-kickers not buyers. Do you think you will get sales from any keyword search that includes the word "free"?
Then there is the issue of competition. If the word is too highly competed for, then the cost of getting a Top 10 ranking is reduced simply because of how long other websites may have ranked well for that keyword phrase. The result is that you may spend too much time and money chasing what cannot be reasonably achieved.
These 2 factors, search volume and competing websites are generally well understood by SEO service providers. But what most people don't appreciate or take into account are the commercial value of a keyword phrase.
For an example of commercial value, let's a assume a keyword phrase is searched on 200 times a day, and that to buy this with pay per click advertising costs $200 a day, then getting the number 1 position with organic SEO has a commercial value directly related to its cost by means of PPC. Ok, that makes sense, but in fact there is a much more interesting factor you must consider.
The commercial value of a keyword can be defined and measured in terms of the percentage the visitor is likely to be a real buyer in the mood to actually buy. People who search with the word "free" have a less than 1% chance of being a real buyer. People who search with the word "affordable" in their keyword phrase in fact are about 55% likely to looking to actual buy and pay for services or products.
So, now we have search volume, competition anaysis, the cost of this keyword phrase if we used PPC to buy it, and most importantly we must only chase keyword dominance of keyword phrases where people are most likely to buy something.
The best way to find an Affordable SEO Company is to test them first with something like 58 Pages SEO Report For Top 10 Position where for $5 you can get a feel for the skill set and the communications between you and the SEO Service Supplier.
Affordable SEO Company - What to Look For in Your SEO Service Provider
