subject: Creating an SMS Campaign [print this page] SMS is a very personal and direct medium, without considering carefully the content, delivery and calls to action in your message you could serve as an irritant and nothing more. In 160 characters, you can either convince someone to buy from you, or anger them into unsubscription. However if you do it well SMS can become a powerful and well regarded part of your marketing strategy , the first being Display who you are.
Many people forget this most basic of information. There are a couple of ways to do this:
Set up the caller ID to be a name up to 11 characters (no spaces). The problem is that it is not a number so recipients cannot reply to it and you still have to have an opt-out method in your message. An opt out message is important, so you will have to spend characters on providing an alternate number for opting out.
The alternative is to use the opt-out number as the caller ID. You then must remember to put the company name in the message.
With this method the message is slightly shorter and it is easier for the recipient to opt-out. Over time this will generate fewer complaints and be more positive for your brand. However, if like in the example you chose to use it a source of information for staff, especially those staff with work paid phones, you may be able to avoid the "pt-out" line.
Features:
Send multiple text messages to multiple mailing lists from your PC.
Recipient mobile number can be entered manually or bulk uploaded using excel/csv.
Bulk messaging software is secure. No data will be shared.
No technical training or skills are required to understand the software.
