subject: Stairs Market "go To War" Brand To Help Speed Up Development [print this page] Stairs brand itself is very important to the development of China's stairs brand communications that should be to pay attention, and while the brand's positioning is crucial.
Small businesses how to develop up the stairs? At present, there are nearly one thousand stairs enterprises, mostly SMEs, and the products of some enterprises are doing very well, but a successful brand, corporate communication is not good more common.
Communication between businesses and consumers as the most effective way to brand communication can improve business visibility, build corporate image and corporate reputation established to foster brand loyalty, to promote the development of enterprises play a multiplier role. But business communication is not an easy thing, we should focus on the reality Service Marketing Demand and take account of brand capital accumulation, this is a long process.
First stage of the brand positioning and target
Stairs only to determine the core of the brand before making the brand all the functions of contact to reach agreement on the strategic level, can be public relations, promotions, visual, language and other tools to promote unity and harmony of the communication effect, a fundamental create visual impact, detonation of a strong brand power.
Stairs enterprise in the implementation of brand communication, the first to solve the problem is that brand positioning to figure out their own brand's core values, content, followed by further rationalizing the direction of propagation and spread of targets.
In addition, identify the core brand, the need to do on the current marketing based on a thorough analysis to determine the various stages of the target market, determine the stage of communication objectives. Communication objectives should be consistent with marketing objectives, brand marketing communication objectives is to target services.
Second, select the appropriate communication tools
Good brand positioning, followed by the need to address the problem of communication tools. Promotion of good communication, must select the appropriate way to promote the spread of business, communication tools and communication channels, so as to maximize the use of company resources, coordination of all aspects of the company, improve communication efficiency, corporate and product information delivered to the fastest target.
We all know, small stairs profitability model or financial condition can not be over-reliance on brand communication requirements Advertisement , And the first company to make the most appropriate basic communication tools, such as corporate brochures, corporate VI, soft, series of print ads, product packaging, terminal visual packaging, corporate website and so on.
Third, pay attention to the integration of modes of transmission
Combination of communication strategy is key to the level of brand communication effectiveness. Most of the SMEs is one product more limited marketing costs, in particular, need to seek high returns at low cost. Therefore, enterprises should pay attention to various forms of communication (such as advertising, public relations, promotions, packaging) integration, enabling consumers to get more information on accessibility. A variety of modes of transmission is the integrated use of force in the marketing process can not use a single mode of transmission, but to the full three-dimensional advertising, public relations, promotions, word of mouth spread so many ways together. Also focus on strengthening the planning, marketing, implementation of unified collaboration and other departments can be coordinated in the strategy.
, Of course, business conditions vary widely, in addition to integrated marketing, the company can also public relations, news portfolio, events and other marketing mix, a combination of a flexible approach to local conditions mode of transmission.
Therefore, enterprises should pay attention to the stairs a few more important points, branding, promotion on the stairway to play most effective role, so as to achieve the promotion of products on the stairs.
