subject: 6 Simple Ideas To Build Customer Trust [print this page] When people buy products they think of the benefits they will get out of what they bought. They wouldnt buy a house if they dont think they could live in it comfortably. They wouldnt buy a shampoo if they dont trust that it would grow their hair back. In other words, people buy based on benefits.
This is why it is important for business owners to build strong relationships and trust with their customers. If you are just starting in your own business, it may help to invest on trust as early as today. Its best to create a marketing campaign that would encourage people to purchase from you. From your business cards to your brochures and post cards, they should be able to transform prospects to paying clients. Here are ideas to help you create a marketing campaign that builds customers trust:
Get feedbacks. No one would actually buy from you based from your credentials alone. You need to convince them of the quality of your products or services through what other people say. Get feedbacks and include them in your materials as a testimony to the effectiveness of your products. Dont be afraid to pick up the phone and ask what customers thought about your product or service.
Give a freebie. People love freebies. Nothing can be more appealing to customers than getting something free with their purchase. You can consider giving a free item, an ebook, or perhaps a free consultation or demonstration to them to build trust.
Consider referrals. When you need a lawyer or a plumber, you ask your friends to recommend to you someone they know. You trust whoever they recommend to you because you know that your friend trusts that person. The same can work for your business. Every time you give out your business cards, give them three at a time. Ask the person to give the other two to their friends or colleagues who might need your product or service. Referrals work most of the time, so dont pass up the opportunity to get new customers.
Customize your marketing campaign. People mostly look for businesses they feel comfortable with when purchasing products. So, give this impression in your marketing materials. Customize your brochures, post cards, or business card printing so people feels you value them. Showcase your creativity and professionalism in your materials. Include a picture of yourself or your business in prominent places in your materials.
Let them contact you easily. Nothing discourages people more than getting the answering machine every time they contact you. So, dont simply put one phone number in your materials. If you have a cell phone number, then include it in your materials. As much as possible, place your business address as well to give people the option of visiting you personally when they want to. If you have a website, then put it your contact details.
Keep in touch. Constant communication with your customers helps develop trust. From time to time, consider sending your customers post cards and greeting cards or call them on the phone. You can do this to inform them of your new products, your upcoming event, or to offer them discounts. Businesses to contact their customers regularly are the ones people will mostly trust. So, be sure to keep in touch and you are sure to build long term relationships with your customers.
