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subject: Siemens New Ceo Kleinfeld: Good Communication Between The Invaders [print this page]


Siemens has finally run until the lead ahead of this day.

2004 7 8, Siemens AG, announced that senior management and updating of: January 27, 2005, Klaus. Kleinfeld will take over the duties von Pierer, Siemens AG to become the new president and CEO.

Six-month transition period wink that passed away, January 6 von Pierer some parting confession in Beijing for his career as president of a successful close, and Kleinfeld in turn, in what would appear in public?

Good at communicating the "intruders"

2003 11 months, has become the company's top board members Kleinfeld ordered back to headquarters, into the 7-member management committee of Siemens's information and commercial business and Siemens Communications Group's overall corporate strategy. This may be von Pierer to his last question.

2001, with Siemens (U.S.) loss of 553 million U.S. dollars. Kleinfeld was ordered in distress, was appointed chief operating officer of Siemens AG in New York. At first, many American senior managers resentment against him, regard him as a "foreign invaders." Nevertheless, Kleinfeld is a series of reform measures introduced: "Performance Dialogue", to strengthen collaboration between various departments, vigorous cost-cutting ... ... just one year later, in 2002 Siemens (USA) had returned to profitability. January 2002 Kleinfeld as Siemens (USA) Co., Ltd. Chief Executive Officer, to 2003, corporate profits reached 561 million U.S. dollars. Some analysts commented that completely reshaped Kleinfeld of Siemens (USA) Inc., to make it more like a large U.S. companies. Siemens (USA) Senior Vice President Jack. Bergen, said: "I have never seen one like Kleinfeld as a good communicator. This is a strong combination of curiosity and energy."

Work in the United States before, Kleinfeld served as executive vice president of Siemens AG, the Swiss company is also Siemens Medical Engineering Group (MED) the Executive Board. Working in the medical engineering group, in 1998 one billion U.S. dollars worth of his global angiography, fluorescence and X-ray fluoroscopy system, business development project, within two years results.

Previously, Kleinfeld, Siemens is responsible to establish and control management consulting group. Also, his 1997 appointment as the company "top +" Project Director, assisted von Pierer unveiled called "top +" incentive management system, in this system, managers order to get stock options and other incentives, to increase their in sector performance. The system is implemented, Siemens cleared poor business performance, formulate a clear performance objectives, so that business can live in their own industry-leading position.

Under the leadership of the Kleinfeld, Siemens Management Consulting Group, from the initial small-scale cost centers into high-efficiency, high-return-known consulting firm, Kleinfeld also because of the company's image in the set, such as decision-making for business innovation decisively known.

Siemens he was responsible for several important industry sector projects, from the mobile communication to the traditional communications equipment, from industrial automation to energy supply. Kleinfeld in 1987 began marketing department of Siemens AG, Siemens in 1988 was transferred to the Department of Strategic Planning.

Prior to joining Siemens, he served in Basel, Switzerland, Ciba? Geigy pharmaceuticals division's strategic product manager. Prior to his well-known consulting company is engaged in a 3-year consultancy work, including Mars, Kraft, Henkel, Ai-Fen and the world's top companies, including Siemens as a consultant.

Kleinfeld Gttingen in Germany in 1982, the University master's degree in business management and business education. He is also the strategic management of the University of Wrzburg, PhD.

1957 11 6 was born in a poor family Kleinfeld Bremen keen to participate in charitable activities, including in Munich for the poor people to collect donations to help them plan the construction of venues. His tireless efforts to promote the "Siemens charitable fund" set up.

Kleinfeld hobbies, in addition to the marathon, he also enjoys skiing and tennis, street dance, and opera was his and other people talking about the topic often.

Generation pushing change Analyst Axel. Fenhuo Fu said: "The choice is Kleinfeld's. His rich background, with the (commercial) turn the tide of experience and his background is business, not engineering."

Gentle traditions of many different German, Kleinfeld like competition. Many Germans are not used to the ruling elite of American-style business environment, can Kleinfeld said: "This is a pursuit of excellence, but excellence is incompatible with the mediocre. Some people may think this is cruel, but some will that it is possible that the basis for innovative community. "

In his doctoral thesis demonstrates the success of corporate image and the close ties, he believes that there is no more inspiring than the success of the. This competitive spirit has brought him a happy marriage. High school, lost in an election due later became his wife Birgit, his order to overcome her trying to find her. Result, they married.

Kleinfeld Some analysts believe that the main advantage in four areas: first, the boss of Siemens, has always been only about customers, do not get to know politicians, but not the same as Kleinfeld, who had, and the German Christian Democratic Union (CDU) Party leader Angela. Merkel (AngelaMerkel) touched surfaces, and chatted over Chancellor Gerhard Schroeder. Second, the emergence of Kleinfeld Siemens will change the natural image, into a "dynamic, energetic, charismatic and" brand. According to his colleagues that Kleinfeld optimistic, cheerful, energetic, and good at absorbing information. At the same time, Kleinfeld Siemens power also means that there are more international trend. Siemens existing 43 million employees, there are 160 004 1000 in Germany. Siemens and they only bring the trade volume between 20% and 10% of the profits. "English is likely to become more common later in Siemens's working language, even the headquarters in Munich, Siemens." Kleinfeld said. Finally, he attaches great importance to build corporate image, Kleinfeld believes that a company's external image as possible (including the shape of the top leaders of enterprises), enterprises in the trade, personnel, financial markets and even social and political field, the more opportunities .

Kleinfeld, von Pierer on the evaluation is: "Kleinfeld in the unity of others, setting clear objectives, tasks, and on personal views and to communicate our point of view is very good."

Siemens New Ceo Kleinfeld: Good Communication Between The Invaders

By: wuwu




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