subject: Hunan Su Ning Xia Weihua: What Appliance Expo [print this page] 6 30, Changsha, Hunan, the first home appliance exhibition. This is something new in Hunan household appliances industry. Why Suning Appliance to organize such an event? Consumer Appliances Expo to bring? On the appliance industry have far-reaching impact? Expo launched on the eve of an interview Xia Weihua, general manager of Suning Appliance Hunan.
Why hold appliance exposition? Reporter: Housing Fair, home (home) Fair, CHIC ... ... all kinds of exhibition, the public has seen many, home appliances exhibition is the first time, why should we hold appliances Fair?
Xia Weihua: Hunan Province, home appliances industry as the most competitive one of the consumer sector, but not a matching of the international and professional event. According to market needs and the industry's strong demand, Suning Appliance follow the historical trend, the mainstream of the Joint Hunan Changsha Evening News reported that the media, all-round display to the consumer appliance companies worldwide rely on scientific and technological progress, leading the market, leading fashion consumption of new products, show the overall strength of household appliances and a new image for the opportunity to create a society concerned about the large home appliance event.
To consumers what? Reporter: Appliances Expo to consumers what?
Xia Weihua: This appliance During the Expo, Suning Appliance, Changsha Evening News and all major appliance manufacturers to jointly hold various promotional activities, and a variety of new display, recommendation will be, will be the Star City has a considerable size and authority of the appliance feast. Consumers not only experience and enjoy the charm of the latest technology products, will buy the best quality prime products.
Looking Hunan appliance market, with production in recent years, Hunan, home appliances enterprises is the lack of contrast, Hunan appliances consumer market is becoming more mature, especially at the home appliance retail formats in Hunan blossom everywhere. "Eleventh Five-Year Plan" period, Hunan consumers will further increase the proportion of cultural consumption, cultural consumption increased the proportion of bound to bring color TV, air conditioning and other appliances consumption growth, consumer appliance industry has great potential in Hunan.
Appliances channels What has changed? Reporter: Appliance Expo channel on appliance consumption and how far-reaching change?
Xia Weihua: home appliance chain channels currently around 10% gross margin, foreign home appliance chain, how? A few days ago, I went to Japan to study found that its gross profit margin is twice the net profit rate difference greater. Americans pay attention to "28 principles", like most of the energy used to do the most good things, good with the least resources to maximize output; while the Chinese like to put all their eggs in several baskets on the safe side. Present in the household appliance industry to a large extent on the existence of these phenomena, it also directly led to duplication of a large number of social resources into waste, low level of profits.
According to statistics, many 23 Hunan circulation market, the small number of wholesale stores, the scale mixed, while large home appliance chain is only second-tier cities in key distribution. Representing the advanced productive forces, Suning Appliance, China the United States, through-way, multi-family and other chains Run into the Hunan currently only less than 40% of the primary market and some secondary market, the services and the proportion of people covered by less than 25 % share of no more than 30% of sales. Is precisely because of the lack of presence of such a national chain of more than 60% of the 2, 3 appliance market is still occupied by the individual appliance agent, the price system is not uniform, the service is not standardized, local appliance dealers and consumers of the contradiction becomes evident, the development of home appliance distribution channels are not perfect.
Why does this happen? China's home appliance retail outlets in the past is still very small when the channel self-built appliance business, logistics and medical services in some of the brand grow into a national brand, and made great success, which generated a certain amount of empiricism, and then build up of these platforms also become one of the performance of enterprise scale, suddenly let go is really difficult to do; the other hand, and the current status quo is also relevant to the industry, we have enough professional work, professionalism and legal system, even in the contract will appear under constraint passing the buck to each other calculations such phenomena, for the pursuit of the professional division of the real small, high concentration of chain cooperation is often doubt, hesitation, or even wait and see attitude of resistance, this urgent need to establish the trust relationship is the Chinese are lacking.
