subject: Gome "pom" The Echo Capital 700 000 000 None Other National [print this page] Golden Week just two days away, Beijing appliances
Marketplace War imminent, Geluyinghao opportunistic action. Yesterday
(September 28, 2005), known as appliance "price killer," said
States United States The first to ignite the fuse, this week, "flood gate" 7.0 billion purchase of goods sweep large single market, 7 million none other rewards
Hewlett-Packard Members of the public, golden week war broke out.
700 000 000 none other sits "battlefield"
Yesterday (September 28, 2005) Gome high-profile announcement, the National Day Golden Week, the country reached 7.0 billion U.S. national stocking, of which 30 billion for the cash to buy out new products and special offers. As a consumer none other feedback, more than 330 stores nationwide GOME total profit concession is expected to reach 7 billion.
Beijing Gome branch general manager Wang Huiwen yesterday
(September 28, 2005) Said: In order to prepare for Golden Week, Beijing Gome back in early September had already begun stocking, has completed a large 7.0 billion 2.0 billion in purchasing single task, all of these products will be used to attack the Beijing consumer electronics market. Underwritten by the state in which the United States, the first sales of the products account for more than 50%, and storage of goods inspection, acceptance of a series of work have been completed. Ones who enjoy the country's 700 million yuan, the Beijing Gome will reach 150 million yuan profit concession lines, accounting for more than 20% none other. According to reports, this large-scale investment is unprecedented.
Golden week in this battle, Beijing Gome also adopted a "military mobilization" of the layout Raiders, the 30 largest mall of its own will all take part, at the same time to "challenge the top of the price," price offensive merchandise retail store Heavy 30% overall, ahead of Golden Week, the ones who enjoy off frenzy.
"Pom" reverberated through the capital
"Our incentives include LCD TV Give away 500 sets, 40 million yuan none other communications products, special
Air conditioning Stocking 2,000 and so on. "Yesterday
(September 28, 2005) , Wang Huiwen holding a stack of recently published price list description: "
TV , Mobile Will be the country prepare for Golden Week, the largest U.S. trump card. "
Wanghui Wen said the Beijing Gome total purchase 6 thousand color TV, flat-panel TV purchase more to purchase 70% of the total color TV sets, including the new high-end TVs, such as the thickness of the 30% reduction
Hisense Thin large-screen CRT television, Haier High U.S. L48A9-AK US-LCD TV and so on will be the focus of attention. At present the market is flat panel TVs for the best-selling mass response is also a joint venture
Brand , Domestic brands have slashed prices, the audience more than the maximum 60% drop. Among them, the States United States the first sales of the Hisense 47-inch LCD TV prices to below 3 million
Sell , The National US-underwriting of the Xiamen Overseas Chinese 47-inch LCD TV priced at just 29,800 yuan, while
Skyworth "Ambilight" series 42-inch LCD TV, there are straight down a thousand dollars in concessions.
Addition to TV, consumers can enjoy in the States United States States United States mobile phone brought more surprises. Beijing Gome struggling to buy a three thousand mobile phones, including 2 million in the mainstream of fashion models on the market, 30 million pixels, or more megapixels camera phone and a thousand ultra-low special mobile phone. Among them, the Samsung E348, Sony Ericsson music phone W800C,
Motorola A728 mobile phone New Listing Magic price point of first sale, Haier V6100 cell phone, Motorola V220 cell phone straight down 200 yuan, respectively, 1065 yuan to 887 yuan and sales of ultra-low prices. In addition, the variety 6.5K
Color Screen machine below 300 yuan, 30 million pixel mobile below 700 yuan, more megapixels camera phone for less than the price of 1,000 yuan sales, pocketed the consumer eye.
States United States 200 million yuan to the consumer digital purchases will be tremendous visual impact. Wang Huiwen said, 800 million pixels of Konica Minolta X1 new listing 3,688 yuan, 7.1 million pixels, Casio Z110
Digital Cameras Below 3,000 yuan, while the five million pixel digital camera Samsung A50 price of only 2,350 yuan, the other variety of 4 million -500 million-pixel digital cameras across the board price cuts of 10% -20%.
With Gome "wedding new home new life" as the theme of the gold plan, the States United States and 2,000 manufacturers jointly special air-conditioning. 1P variety of warm and cold hang straight down to 1,000 yuan, will give consumers huge benefits. GOME variety of refrigerator 10,
Washing machine Will also offer 500-1000 yuan during the National Day. United States United States also many
Kitchen Appliances Giant, including the recent widely sought after by the market and European smoke-free washable hood, stove and other products are GOME strongly on price, "suppressing" the focus of some European
Kitchenware From 3000 to 4000 yuan in the noble prices, direct to less than 1000 yuan, the full realization of kitchen and home appliances "Civilian."
Cheap "allies" Beijing Raiders
Straight down the price run-off market, Gome has been the most powerful
Promotions Weapons. It is learned that this weekend's Golden Week Campaign, the country the United States will take full advantage of the low-cost advantage. In this regard, Beijing Gome Wang Huiwen with four "low" gave away the secret: "can really cheap, the National United States primarily in four areas of strengths. First, almost all countries the U.S. is the largest home appliance manufacturer partners generally gave a lower wholesale price; Second, countries the United States adopted the national centralized purchasing, as
Wal-Mart Global centralized purchasing, as most words have the right to direct negotiations with appliance manufacturers, the price certainly is low; the three countries share the U.S. adopted a direct approach to sales channels in addition to the many intermediate links, which also removed a lot of intermediate costs, the price of natural low; the four countries the United States have a special custom, underwriting, buy products, prices definitely lower. "
Thus, the U.S. abandoned the country face to face contact with brokers and firms is the country with the U.S. low-cost guarantee, and its 7.0 billion purchase large unit is added to the decisive battle of the golden week weight.
Gome "pom" The Echo Capital 700 000 000 None Other National
