subject: Three Marketing Tips Every New Internet Marketer Should Know [print this page] Getting targeted traffic to visit your website is the backbone of internet marketing. The more targeted these visitors are, the higher are the chances of them converting into a sale or a lead. The most sought after technique to entice more hits to your site remains SEO. Competition and changing search engine rules and regulations are often forgotten when new marketers attempt SEO for the first time.
Making good choices during this step is important because of the sheer number of competing sites. Figuring out which keywords your visitors are seeking and using them is what SEO is all about. Do you know the words to use to attract your customers? Of course you already know the backbones of your site are the words you choose to have the search engines rank you on. The most effective keywords are of course, long tail keywords.
Phrases containing three to four targeted words with high conversion rates. These types of keywords are referred to as consumer buy words because those using search engines to locate sites with particular words are looking to purchase what the words mean for them. Search engines find it easier to rank your site with these keywords because there is less competition so your visit count is higher.
An important tip to keep in mind would be, when you're running your Internet marketing campaigns, create your own USP or unique selling point. In the online world you'll be faced with tough competition and the best way to secure customers is to be unique in your marketing approach. Be an individual, when you're marketing your product or service. It's all about how you put it together and publicize it.
For example, you can start a new viral marketing campaign, that spreads by word of mouth, by creating a high quality ebook and give it away for free to your target market. When people recognize the idea of spreading around the e-book for free, they'll begin to share the news with their family and friends. This will bring in targeted traffic for free.
If you want to approach your new customers and increase your sales, then it would be smart to start blogging, as this will give your target market some background information pertaining to you and your products. This creates a sense of trust because people on the web always want to find out who's behind the scenes. They desire to do their business with a live person who won't swindle them, and there's no better solution for building this relationship with them than with a blog.
Take advantage of your blog, by posting your own views, new methods, strategies, advice, etc. Just share valuable information they can put to use immediately. They'll provide comments with feedback along with ideas, which will give you a better understanding of what your target market is looking for. In conclusion, Internet marketing is simply diversifying your spread of information to a variety of areas and media sources to get all you can out of each one.
Three Marketing Tips Every New Internet Marketer Should Know
