subject: Experts Said China's Small Household Electrical Appliances Should Make Great Efforts To Expand The [print this page] Research institutions, according to CCID professional data show that in 2006 the overall market size of China's small household electrical appliances has reached 85.31 billion yuan, up by 14.1%. And the next five years to maintain 8% growth rate from 2007 to 2011 the overall market size will exceed 500 billion yuan. Currently, most small household appliances penetration is very low, basically about 10%, or even lower, indicating a great potential market demand, and as the continuous improvement of living standards, changes in consumption concept, demand for space may be concentrated in the release of the last two years. Especially with the income level of rural residents increased rapidly, the income of many rural families have been required to achieve universal household appliances income level, which provided for a number of small household electrical appliances to further expand sales space.
Another set of data showed that: the developed countries to more than 200 kinds of live electrical category, household ownership from 30 to 40, while in China has amounted to less than 10 per household. The industry believes that China's small household electrical appliances industry, the next 5 years, the overall market volume is expected to reach 800 billion yuan or so. Faced with such huge market share, domestic well-known home appliance brands have to enter the field of small home appliances, want to slice.
It is understood that the short life cycle of small household appliances, market penetration is relatively low in the small appliance market breeds amazing market potential, has become a household appliance market, the new profit growth point. The domestic production of small household electrical appliances enterprises are mainly concentrated in Guangdong, Jiangsu and Zhejiang area, especially Guangdong, in local government policy support, strategic location, accessories and other favorable conditions, plants gathered in the country 63.4% of small household electrical appliances manufacturers selected in Guangdong roots, also settled in Jiangsu, Zhejiang, Fujian, the number of manufacturers of small household appliances were also accounted for the total scale of the industry 6.6%, 14.1% and 8.4%. In recent years, as in the United States, and Haier, Kelon's largest home appliance companies represented have to enter the small household appliance market, small appliances a strong impact on the existing industry structure, small household appliances will be integrated. Through the market re-positioning, part of the more backward mode of operation and management, innovation and less competitive enterprises will be eliminated. Industry experts said on Puritanism, small household electrical appliance enterprises in China faced with the problem how to do branding. On Puritanism also to Gillette, for example, Gillette fact there are many other businesses, but almost everyone that it is the world's No. 1 in the razor field. Why? This is the brand influence. Currently, there are thousands of small home appliances business, a real "goods" with "brand" has broad influence in the industry and appeal to a minority, many large household appliances enterprises rely on others for processing, small household electrical appliance enterprises to large home appliances in the enterprise OEM, working.
CCID Consulting, the data also show that since 2002, China's output of small household electrical appliances industry has maintained a growth rate of over 10%. In 2006, its production reached more than 1.2 billion units, complete export more than 900 million units. It can be seen that the overseas market has become the main market of China's small household appliances. The local small appliance market in China's huge market potential to make Europe and the United States, South Korea, Japan, have entered the small appliance manufacturers set up factories, and small appliances in China to increase its market development efforts. This will not only enrich our range of products of small household appliance market, exacerbated by China's small household appliance market, the competitive situation. Meanwhile, foreign brands have started from the high-end market to the low end of market penetration, will form a strong impact on domestic small appliances.
Experts said, China's small household electrical appliances manufacturers should enhance the penetration of small household appliance market, enlarge and strengthen their brand.
Experts Said China's Small Household Electrical Appliances Should Make Great Efforts To Expand The
