subject: 9 Yang Soymilk Patent Rights In Favor Of A "protective Shield" [print this page] Yang won nine defenders Soymilk Small appliance industry has always been a low entry threshold, quite a mixed bag of industry. Recently, China's largest small appliance industry, the dust has settled a patent infringement case: Jinan, Shandong Province Higher People's Court order is Ming Trading Co., Shanghai Electronic Technology Co., Ltd. handsome good, Sibelius Music Electric Co., Ltd. Cixi City, immediately stop nine Yang Soymilk patent infringement, and compensate for nine small appliance Co., Ltd. Shenyang economic losses of 300 million yuan.
At present, small appliance industry, "price war" retreat to the Moxi, intense competition in product technology and brand competition began. 9 Yang's favor, given the lack of those R & D, small household appliances enterprises keen to copy sounded the alarm. "With intellectual property protection, more focus on business development, independent innovation, which also marked the maturing of small household appliances." 9 Lok Yang Ya-Lin, said regional manager of Qingdao.
Large market of small Soymilk Currently, people "soy complex" under the impetus of soybean milk industry has developed into a small home appliance industry, a full-scale industries. Statistics show that in 2006 the overall market size of China's small household electrical appliances has reached 85.31 billion yuan, up 14.1% in 2007 to 2011 the overall market size will exceed 500 billion yuan.
's Survey found there in the market Soymilk brands include: Nine Yang, Wei, and 100 million Long, Philips and other brands. As a pioneer Soymilk, 9 Yang has more profound technology accumulation. 1994, 9 Yang invented the first Soymilk; subsequent 4 years, 9 Yang people through hard research, to 1998, finally invented an intelligent non-stick technology; for Soymilk soymilk electrical leakage may be corrosion problems, they original use of the motor home means; for consumers to reflect increases in beans trouble, invented the technique of adding beans ... ...
With a leading technological edge in the domestic soybean milk Nine Yang occupy more than 90% market share. Music Yalin said: "Last year sales of up to nine Yang Soymilk 1.3 billion!" Can be said that in soybean milk in the field, 9 Yang has become synonymous with the industry.
Patents as "protective shield"
As low barriers to entry, huge profits have attracted many enterprises to enter the soybean milk industry, so competition extremely fierce. However, after the entry of some businesses, copying the appearance of well-known enterprises, the core technology patents has become a "shortcut."
China's soybean milk industry is driven by a patent technology grew up. Soymilk only in a small one, the 9 Yang now has 24 patents. The nine were copied Yang is the "intelligent home Automatic Soymilk" invention. As early as the end of 2001, 9 Yang made the implementation of the right to license the technology, and the State Intellectual Property Bureau. The handsome good, Sibelius music copying and reproduction is a violation of the interests of nine sun. This year in May, made in Shandong Province Higher People's Court of Final Appeal ruling, nine in favor of Yang.
It is understood that this patented technology is involved nine sun's core technology, is a company depends on the survival and development foundation, is also a source of profit. And won the nine-yang, yang is the use of nine patents "protection."
Patent protection preventive measures 9 Yang's first soybean milk and commercially successful dug "pot of gold", to create a new industry; this win, it is 9 Yang entered the stage of brand. This also shows that soybean milk industry has entered the competitive level of product technology and brand competition is heating up.
Music Yalin said: "Nine Yang's favor, on the small household electrical appliance enterprises have not only advanced technology, we should emphasize the protection of their core technology." Qingdao Municipal Intellectual Property Office of the experts believe that companies focused on R & D increase their core competitiveness, but also should pay attention to the patent technology of self-protection and rights, so that preventive measures, not an opportunity for those unscrupulous businessmen.
9 Yang Soymilk Patent Rights In Favor Of A "protective Shield"
