subject: Interpretation: Why Electric Kitchen Into The Wedding Market, The Olympic Hero? [print this page] Olympics During the marriage ceremony of the number of people nationwide last year rose three times, leading the Chinese cabinet and
Home Appliances Market sales up 3 times, to Atlas, Kbbln, Haier, Vantage as the representative of kitchen electrical giant, both in sales during the Olympics last year jumped more than 5 times, a kitchen electric market the leader, this reporter interviewed Atlas (China) brand operators, Mr. President, Ruan Jia Ying, he thinks the Olympic kitchen electricity market brand, fashion, value-based marketing features of the three, deserves attention.
Consumers preferred brand-name kitchen Qi Cheng Electrical Renowned marketing Guru Ruanjia shadow that: According to the National Institute of Development Research Center survey, during the Olympic Games, 71.2% of consumers preferred brand-name products, to Atlas, Kbbln, Haier, Vantage as the representative of Most consumers kitchen electric giant praise, become the first Olympic army wedding market. Kitchen before electricity is mainly through low-cost marketing promotions, and now does not work, because consumers "Olympic gold medal awareness" has become very strong, and the kitchen is not well-known electrical products are not interested, "face the concept of" consumption in the Olympic Games play the first drive, therefore, Atlas and Kbbln as high-end brand in China cabinet in short supply during the Olympic Games is inevitable it! Now, China's cabinet market was mixed as much as the national brand cabinet industry more than 30,000, Atlas has the responsibility to promote China's cabinet industry's overall level of competition no longer follow the low-cost and low-end of the scale of the old road, and must follow the science and technology way high-end technology and innovation, the Olympics, no doubt sounded the end of the Chinese cabinet upgrade horn! China Quality Association, Marin has also considered the Secretary-General: kitchen of the famous brand electrical consumer trends have become apparent!
Favorite of fashion design into the Olympic marketing
International experts Ruanjia shadow cabinet view: Beijing Olympics "Water Cube" and "nest" of fashion design stir the world, consumers in China "fashion consumption" is also a spiritual baptism, plus 2008 is an auspicious year Many young people choose to get married this year, although the entire line the city's real estate market doldrums, but two, three market fairly stable, and the choice to marry this year, it is basically the first two years of purchase, and this year as the delivery of house in , the family must be the cabinet with integral appliances, while the "Olympic Spirit" the light of the "brand awareness" and "fashion spirit" also grows, so, this year there was a "fashion" a clear trend, this year on June 1 Day, the formal implementation of the new standard cabinet industry, the overall kitchen, kitchen cabinet concept of integration is gaining in popularity, consumers are more inclined to the overall kitchen, the whole decoration, kitchen electric giant Atlas, Section Po bolo Nepal, Haier, Vantage and other electric companies and initiated kitchen cabinet sales have shown a joint enterprise: "Integration is increasingly apparent electrical cabinet." The State Council Development Research Center of Enterprise Research Fellow, Professor Shih Chuan industry think: now the whole family kitchen in the city ownership rate of only 6.8%, the expected purchase of the next 5 years was 29%, the cabinet industry has great potential for the development of fashion!
Olympic Games to enhance the value of kitchen electrical operation
Always respected "value marketing" Ruan Jia Ying said: kitchen electrical integration of more reflected the value of consumers, any one kitchen electric products have their own style, if forcibly integrate these and cabinets, cabinets embedded type state very rough, and kitchen electric factory route through cabinets that enhance the value of both sides; with the idea of changing people's consumption, the overall growing interest in the kitchen, the urgent needs of consumers one-stop service, Zhongshan City Fudanbeier Home (China) Co., Ltd. is the leader in one-stop total electric kitchen! Atlas and other individual consumers growing demand for high-end cabinets, and the market economy, practicality, luxury and other different types of products is to meet this demand, environmental protection, energy conservation, aesthetics, personalized, high grade trends in the kitchen very active electrical product sales performance, high-end consumer has become the mainstream. With the continuous improvement of living standards, consumers in the decoration and home, the kitchen will be increasingly focused on "value", including the social premium product and brand value. China Consumer Association also held that "the value of electronic products cabinet in the Olympic Games will be more apparent!"
Interpretation: Why Electric Kitchen Into The Wedding Market, The Olympic Hero?
