subject: Link Exchange Basics And How It Can help Your Site [print this page] Link Exchange is the practice of exchanging links with other web site owners. Link Exchange is indeed one vital and effective form of SEO strategy that must not be ignored, instead, taken advantage of. Link exchange is whereby you can feature other websites' links on your own website and in exchange, the partners will display your web site hyperlink on their web pages.
Reciprocal
Reciprocal links or link exchange is the process where two website owners agree to show the other's link on their website. Reciprocal link exchange still is an important strategy of link popularity building despite all the measures taken by the search engines to diminish its effect. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.
Google
Google is the world's most popular search engineas we know. Google was the first search engine to determine the most relevant pages according to the relationships between websites. Google seems to increasingly want to see more and more organic backlinking. Google started all these trends including page rank and after year 2000, this practice has gained more popularity as search engines such as google started favoring sites that had more links in the rankings.
Traffic
Increased link popularityand backlinking is Increased search engine ranking that brings you traffic. This provides traffic from other sites, possible permanent readers and more page views for your site. They are the biggest source of traffic for any site. Also if your link is placed on a very popular site, your traffic will increase as well.
Link exchange is a LONG TERM COMMITMENT and results are not instant or guaranteed. link exchange is a perfectly beneficial method of generating traffic when it's done in natural volume for the benefit of the end user. The success of every web business lies in not only the content of the site but also its traffic. If you haven't dove into building links to your website, you are missing out on a ton of organic traffic that could boost your sales.
Link Exchange Basics And How It Can help Your Site
