subject: How To Sell PrePaid Legal – Don't Get Tricked Into It! [print this page] Don't be trickedinto selling your friends and family on PrePaid Legal. Take the high road and use marketing to attract people who are already looking for what you have to offer. You see there is a stark difference between selling and marketing. Do you know the difference?
Sales is about attempting (most times struggling) to create a need for your product.
Marketing, however, is about finding an existing need and filling it with supply; i.e. solving the problem.
A great example of selling is the door- to- door salesman of the past. The salesman going door to door in the neighborhood selling vacuum cleaners was trying to create a need for his product. In fact, he didn't even know if the house he was calling on had carpet! He even brought his own dirt to put on your carpet to show you how well his vacuum cleaner works compared to yours.
In the end it was all about the numbers; the more people he called on the better chance he had of making a sale. (Sound familiar?) That is selling trying to create a need for what you have to offer.
Notice that the door to door salesman is extinct! That's because that method of selling is antiquated, stale, labor intensive (to say the least!) and unwelcome.
Can you see how selling to your friends and family is not much different than the door to door salesman? Granted, everyone could benefit from a PrePaid Legal membership, but why spend your precious time trying to convince them of it?
Compared to sales, marketing is much easier, much more effective and SO much more fun! So the strategy is simple: find a lot of people with a problem and solve it with your product our business opportunity. And in today's economy, the market is ripe for people looking for affordable legal services and ways to make a living.
Nobody likes problems and there are millions of people online everyday trying to find solutions. Leveraging technology and the internet is a brilliant way to find and target your ideal customer. Today's technology has provided a great platform for the individual networkmarketer to reach thousands of people, something that not so long ago was only accessible to large corporations. The internet has leveled the playing field.
Don't sell PrePaid Legal market it and explode your business by helping the masses solve their problems with the benefits of your product. Reach out and help more people get what they want and you'll get what you want.
How To Sell PrePaid Legal Don't Get Tricked Into It!