subject: Five Star Defeated: Golden Week Does Not Cut Prices On Withdraw [print this page] Recent negotiations is the Golden Week merchants and manufacturers to promote policies, factories and businesses on this issue for a new round of the game. Yesterday
(April 23, 2007) , Issued a relentless five-star, then, "Golden Week, who do not meet the price reduction on Withdraw!"
Five Star Business Director magnesium Song said, "We do not advocate the vicious price competition, but the price positioning is very important, reasonable prices, and will have 'raised the amount' of the process, suppliers do not want to move, stores have to move, the brand To maintain high profit margins, but also to find a 'large', 'Lee' is the best combination of points, our 51 sales just to find a reasonable price point, to enhance sales of Golden Week. "
Not cut prices Is not close to the consumer
"Golden Week is the impact of annual sales of major manufacturers the best time, a golden week of the whole chain of sales accounted for 8% of annual sales, so sprint Golden Week market is important to do business every year," homework. "hub of sales must see real benefits to consumers, the most direct means lower prices." Five Star, said Planning Director of the Centre.
But for manufacturers, the May 1 Golden Week is an important node to make a profit. Can price cuts with the merchants it. This reporter learned that, on businessmen in the major manufacturers to actively develop positive and price reduction strategies, there are some brands do not want to match price cuts.
"If the price of some brands has been a high-profile, but the actual value is not great, not close to the consumer, may be considered Withdraw!" Five Star Business Director, said Song magnesium.
Recent news that the five-star will be the less willing to "price cut" part of the joint venture brands Withdraw treatment. When reporters asked about the matter to the Song of magnesium, magnesium Song said, "now star with most of the manufacturers have good communication, and the basic agreement. Sectoral brand is also communication, should be able to reach a consensus before the 51. According to our estimates Golden Week a lot of flat-panel prices may be lower, so that manufacturers and consumers are popping. is not only a large-screen flat-panel, 32 and 42-inch main will be price cuts, price cuts will also relatively high, the highest will 30%. "
Appliance business Into 51 market-led price cuts
In the business view, of course, lower the price of household appliances, in some large festivals best time to have sales of big movements, so as to attract consumers, and manufacturers which is contrary to the wishes of price increases of.
As copper, iron ore and other raw material prices rising, manufacturers clamoring for endless price increases. Song magnesium, said the price should be determined according to the market, manufacturers have to price increases, part of the true costs because of pressure, while the other part of the reason is the manufacturers intent to raise prices by the Golden Week. We want to help Labour Day Golden Week for product prices and the value of the real reunification. The face of major home appliances chain stores pressure, learned that some brands and businesses to give up on pricing policy in a positive price dispute, to take a more eclectic approach to the free gifts disguised form of price cuts. Not only meet the requirements of household appliances product promotion, but also to meet the needs of the consumers.
Golden Week Five Star Appliance product line of down
It is reported that the five-star category are golden week will be significant across the board price cuts. 51 early, Five Star has more than 100 manufacturers at home and abroad signed agreement will focus on large cap effect. A series of new products will be concentrated in the 51 during the show.
May 1 Golden Week, the five-star reflects the agreement with some manufacturers, flat panel TV directly down range from 500 to 5000 yuan, with 37-inch LCD, 42 inch plasma flat-panel products represented the mainstream of production has been close to flat panel TV's economic scale of production, prices become reasonable.
Five Star Defeated: Golden Week Does Not Cut Prices On Withdraw
