subject: Stop Losing Patients! Use Dental Newsletter Marketing [print this page] Stop losing patients! Use Dental Newsletter Marketing
Stop the bleeding! Practices using Dental newsletters stem the average 15 percent patient attrition found in every dental practice. Market with dental newsletters and watch your practice thrive!
-Jon Ball, owner, Way Beyond Newsletters
An interview between Ross-anne Gibson, of dentalnewslettermarketing.com and Jon Ball, owner of Way Beyond Newsletters.
Ross-anne: How can a newsletter reduce patient attrition?
Jon: Patient attrition is a dreaded thing. Every practice has it, and of course, no one wants it. But its been proven that every practice is subject to a fifteen percent attrition every year.
So what does that tell us? That tells us number one that you need to try to slow the attrition and you need to get new patients to replace the ones that have left.
Well, obviously with a patient newsletter youll be getting more patient referrals, helping get new patients.
Attrition is something that you should try to reduce.
The way a newsletter helps reduce attrition is that it helps people become more loyal to you. If they feel like you are investing in them every quarter, every year with a quality patient newsletter youll make them feel that you care about them and about their dental health. More than when they have a toothache and its time for an emergency room visit.
Newsletters are more than that though. Its giving your patients something for nothing. Its giving them information and knowledge. It makes a difference. People want to be loyal. They want to feel loyal to organizations and to people, like their dentist. This is how you can do it, easily.
