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subject: Pay Per Click Advertising (part 2) [print this page]

The road to success is to learn everything you can about search

engine keyword research. The good news is there isn't a limit

to the quantity of keywords you can add to your bid because additional

keywords do not add additional cost. This transfigure into a lot less

trouble for you because wont be a need to optimize your site to index

a specific set of keywords.

Apparently, some keywords are much more productive than

others are, but they will not cost you anything except time

to set up the account in your pay-per-click bid. Of the popular search

engines that offer pay-per-click, one called Overture support an online

tool that will give you the data on how often specific keywords are

keyed into their search engine. They also offer suggestions for

keywords after you enter a description of your site.

In pay-per-click, the written description is important. You

must understand that the intention of your description is not

to typically attract visitors, but to be very specific so that

only those visitors who are likely to buy your product or service

go to your site. You have to use expert marketing copy to ensure

that your description is both accurate and enticing to attract the

most ideal candidates to your site. This description is your most

powerful weapon to insure that your bid is profitable.

Another vital factor of pay-per-click advertising is

that you continually monitor your bid. It is very important

that for you to take note that the results of the top search

engines which provides pay-per-click advertising, are

Overture and Adwords Select, usually appear on other

popular search engines. Because of this, the competition

for top ranking is intense, and most often you will find

that the bidding price blow up too high for pay-per-click

to yield a profit.

If this happens, it is advisable to withdraw your bid on

that particular keyword and try another one.

Always remember that when you pay too much per click just to

make a profit, you are in essence losing the bidding war.

Since losing is not tolerable, you need to have a plan in

place to closely track the efficacy of your keyword.

It is advisable to monitor your keywords on at least a

monthly basis.

Not only is careful monitoring importnat, but the determination

of visitor behavior can produce priceless knowledge about

consumer motivation, trends, and habits. Expert monitoring

and consumer analysis is necessary to your overall business

needs, and will also insure that your pay-per-click

campaign is a success.

by: Vonnee Chong

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