subject: Date of end markets to be more specifically more tight encirclement - the date, specialty stores, cosmetics - beauty salon industry [print this page] Day of franchise stores in the economic development in mind and there, to a certain extent, reflect the laws of economic development, but also reflecting on the development path of the terminal. The mid-80s Cosmetic Shops thrived, and was attained in the mid 90s heyday, but since the late 90s, due to dramatic changes in the retail channel and integration, in the hypermarkets, supermarkets and other new terminal under strong compression, increasing survival of cosmetics shops narrow concept of a large number of operators who have to quietly withdraw from the old, or close down, or turn Other Project. After the reshuffle after the first wave of competition in the market at this stage, as the cosmetics in China Southwest / Northwest / Northeast and other regional cities and county-level market, other developed regions, the importance of rural market sales channels, cosmetics shops are also facing new challenges . Source of loss and cosmetic specialty stores customer trust in a number of factors such as the troubled fall, attracting a new market adjustment. Date of end markets in China, there is no lack of shops will be done on vigorous and the like, and constantly expand the scale of the formation of the franchised chain. For example, Sichuan, blue sky, merlot, gold bug, gold dream Hubei makeup, Lydia, white Yani Gansu, Henan, really colorful, Shandong's favorite, Run Shanai children, Zhiyuan Washing, Liaoning Dong, the U.S. process, Heilongjiang, China and Italy, Fujian, sun red, seasonal beauty, Hebei Dong Da, Taiyuan new high, and these are the days of the terminal market leader, formed a Japanese chain of franchised fashion, a local The date of purchase wind vane. So many cosmetic shops, Hu Ju 1, the points of food a day throughout the consumer market. In addition, the Japanese share of the bulk of the majority of the Japanese share of the market, some minor cosmetic terminal is also still emerging, fought over the remaining scraps. Want to gain a foothold to get a benefit, it should break out, out of the large supermarkets and large chain franchise encirclement. Status shops With the date of termination constantly updated, also shops made new demands and challenges. Apart from a small number of franchised stores to find a market opportunity for survival, and most are still wandering the edge of the great day. With the investment through train to visit most days of the Chinese market, and also small parts of Japan have a good understanding of the terminal. By and large, pretty good prospects, but many places also need to continuously improve, to upgrade to meet the market development and consumer needs. A lot of franchise store owner said that the current mode of operation is still basically "Cream + wash" mode, not in the scope of a breakthrough. The source of many of the dealers is questionable: many of the dealers are wholesale model transformation from the previous round, in a large extent, simply do not understand the operation of franchised stores, or remain in the wholesale of thinking, thinking, with no , the flow of information is very scarce, "also is to see everyone doing in specialty stores, and he is to be a shop" mentality of trying so hard to a high degree. The franchise through some small understand that they are basically the cream on the most important position, accounting for about 50% of all products store, is the point of the main income of franchise stores. Washing products category also occupies a pivotal position in which about 30 ~ 40% can not be ignored in the economic growth. And as Perfume , Cosmetics, tools product is one of sporadic income point, in or with or without the role of the equal distribution of the cream and washing in addition to less than 20% of the remaining space. From a professional degree, at best, a retail, wholesale. Moreover, the distribution of product category are not very clear, in Shandong met a franchise store owner, said his store has three main parts, the left is the cream, the right is the washing, the middle is the make-up tools, the fundamental without careful study and analysis of the consumer market, just a lot of product stacked on a room only. In the product price setting, the main high school is simply divided into three grades lower, there is no clear consumer groups. According to franchise store owner said, mainly to meet the needs of the market to meet the colored people to buy local needs, have not conducted an accurate market research and research. In their view, high-end products are mainly high-income groups such as the local white-collar workers, this part of the price of all products represented about 15 to 20; general public consumption of products such as mid-range priced products accounted for about 30%, which some of the products of basic able to ensure the return balance; as profit growth, low-end and middle and low product, is where the profits of the franchised stores, the proportion reached 50%. There is no monopoly in a number of large chains and supermarkets in the city, basically to meet consumer demand, it is also the day of consumption of a landscape. In addition, the status of franchise stores in the performance of a number of prominent shops decoration is unsatisfactory, the boss of professional quality is not high, unreasonable distribution of store products. Shops order to be effective to the consumer, it must break through to find the real profit growth.
Date of end markets to be more specifically more tight encirclement - the date, specialty stores, cosmetics - beauty salon industry
