subject: "appliances To The Countryside," Su Ning, First Introduced Service Town [print this page] Recently, on " Home Appliances Going down "the topic become the focus, the Ministry of Finance,
Business Department jointly issued the policy, Shandong, Sichuan and Henan provinces rural farmers purchase
Buyer Electricity to 13% of the financial subsidies, a number of home appliance brand and channel strength by
Tender Into the implementation aspect of this initiative will soon be marking implement. The main channel as a domestic home appliance chain,
Suning Electrical Not only first proposed in 2007 on "Rural household appliances
Consumption Subsidy, "the proposal, the tender will be as one of the channels, in the latter part of the promotion of rural areas play a pioneer role.
Serve multiple purposes of practical proposals
2007, the Chairman Zhang Jindong, Suning Appliance and circulation as the only member of the CPPCC National Committee submitted a report on the expansion of consumer information appliances in rural areas, stimulating domestic demand to achieve and enhance the rural
Education Important win-win proposal. In this innovative proposal, Zhang Jindong, operate from their own areas, combined with the currently most concerned about the current hot??? Rural education and economic problems of thinking and analysis and recommendations. The proposal detailed data, the first line from the real market data to participants was impressed.
The proposal also attracted great attention the relevant government departments. According to a 2005 survey, more than 90% of China's rural areas by the public
TV Get Technology Information. In addition,
Communication Products To help farmers access market information to seize the earliest opportunity, is to accelerate the best means of information dissemination in rural areas. The domestic demand is concerned there are 230 000 000 rural households, accounting for family, 67.7%, which is an important breakthrough in expanding domestic demand. 2010 China's home appliance market break one trillion yuan, accounting for 35% in rural areas, or 350 billion yuan. The next 10 years, more than 200 million rural families have rate of household appliances appliance penetration in 1996 the city is required to purchase
TV 168 million units; in accordance with the calculation of more than 400 million rural labor force need to phone 400 000 000; there are other home appliances; the total value of rural household appliances more than 3 trillion yuan.
Zhang Jindong therefore that the appliances is not only the farmers from subsistence to moderate prosperity
Life Necessities and expand rural consumption of information appliances is the means to improve the living quality of farmers is also an effective means of stimulating domestic demand.
However, due to urban and rural and regional economy, transportation, information differences, some of the lower purchasing power of consumers and consumers in remote areas face many difficulties when purchasing appliances. Under market rules
Business Enterprises in these products can not afford
Transport And Service Costs. Zhang Jindong, the proposal, the state to further regulate the market order, increase policy support, adopt pro-poor policies, to take similar to "export subsidies" in the subsidy policy, the more deprived areas a corresponding increase in the amount of subsidies, in order to expand low-income families in rural areas, and color TV communication consumption.
"Bringing home appliances" rules introduced
The basis of this proposal, the Ministry of Finance and the Ministry of Commerce formally introduced home appliances to the countryside projects, Liang Buwei jointly published the "bringing home appliances products pilot project tender documents," household appliances to carry out pilot subsidies. From December 2007 to May 2008, in Shandong, Henan and Sichuan provinces, on
Refrigerator ( Freezer ), Three types of color TV and mobile phone products, carry out "home appliances to the countryside" pilot. Farmers to purchase household appliances of the flag, you can get 13% of the sales price of government subsidies. The provision is targeted to benefit agriculture accounts with all the workers, farmers with booklet, identity cards valid identification, to the nearest fixed-point network to buy, subsidies will be paid directly to the purchase of the financial sector's savings account.
I learned from the parties concerned, has already finalized through national tender the "home appliances to the countryside," winning a total of three class 26 product brands, including
TCL , Haier, Changhong, Konka , Skyworth, Hisense, Samsung , Aucma, Meiling and other well-known home appliance brands, and Suning have a national distribution channels designated the tender.
Products solve the problem, due to relative dispersion of the rural market and the relative underdevelopment of transport, home appliances purchase channels and after-sale installation, maintenance became a problem.
"appliances To The Countryside," Su Ning, First Introduced Service Town
