subject: USA's Paint Market Situation Analysis and Outlook in 2010 [print this page] Although it is not easy for the wood coatings market in 2010, but many factors could make the industry optimism, the estate market's rebound signals and consumer's DIY enthusiastic get higher, also bring hope to wood coatings market to the future. The Trendiest for Sale, Find the One for You! According to Freedonia's study, the protective coating of wood products and related market's demand would maintain the growth of 2. Sales Provided at Low Price! Get formal dresses for 20 Somethings!2% per year, it is expected to reach 30 billion dollar in 2013. But as far as the current economic situation is concerned, the gradual recovery of real estate market will probably be one of the drives that woodware paintings` increase. Moreover, to the demand of woodwares and preservatives, those household furnitures will certainly keep an optimistic increase. The increase of coating demand also owns to high added value development of the product structure. In addition, the wide use of density panels and the daily maintenace of wood furniture will provide adequate market demand with wood coating and wood aspetic. All of the factors above are the positive news for the market of wood dope. However, on observing some concrete aspects of this market, there are also some difficulties in the development of wood dope. Usually, the main proportion of the wood protection production is the application of decorated wood facilities and furniture, such as floor, cupboard and cabinet.
Gradually off the shadow of the estate industry, and the family's budget in residents decoration increased, coatings manufacturers found hope. In order to maintain its market position in the field of wood coatings, paint manufacturers made color,construction effects, durability and other properties of for pains, besides, manufacturers were also very concerned about the coating formulation and environmental performanceraw of materials. However, on the whole, the service life of decoration woodware and wood furniture will limit the demand of coating to a considerable degree.Because after all the maintenance of wood coating layer is not the routine actions. The breakthrough of the durability of the wood coating will relatively extend the maintenance cycle to reduce the demands of the coatings. Leave the room, we came to look at outdoor wood products' application. Application of wood products in outdoor performance was not so optimistic, with the rapid development of new materials and expandment, they were going through the difficult situation of the market decline, and outdoor wood coatings and preservatives suppliers suffered the same effects and combat at same time. However, there is also an increase point for the outdoor wood dope. This increase point sprays from the purchase for the large-scale fundamental facilities and the outdoor facility maintenance. How to realize this promotion?
Market research showed that consumers put more eye on the effect of expression was better, longer and more durable coating and simpler methods,which embodied in specific physical indicators for high added value, it is a source of profit growth. American Rust-Oleum paint that senior brand manager Mattoon thinks that woodware paintcoat market conditions will remain relatively stable state, as the economy pick up slowly, the purchase volume for the woodware paintcoat will increase, and on the whole paint the United States woodware paintcoat market in 2010 is still optimistic. MikeKozlowski, marketing director of hompson`sWaterSeal company thinks that the refinement of outdoors wood coating and waterproof coating greatly reduce the decoration cost of outdoor wooden terrace. Now the cost American households averagely spend on the woodwares uesd the terraces is between 100-150 U.S. dollars. With the time people stay at home becomes longer and longer, It is very necessory to spend some times on settling their backyards and high buildings of their houses and making them more beautiful. Therefore, hompson`sWaterSeal thinks that the share of outdoor woodwares market will be raisen in 2010.
The application of wood material also has some problems, and these are observed by CarlMinchew, the development from BenjaminMoore. More and more composite material have been pursued my consumers, for they share the advantages of low price and excellent appearance effect. They will become the alternate of wood products. For this situation, Minchew says that although demand for outdoor woodware paintcoat is decreasing, paintcoat market dimensions used in the housing-related wood protection basically does not change much. From BenjaminMoore2008 and 2009 sales data show that Benjamin Moore outdoor woodware paintcoat sales volume in the last two years has a little leading than indoor decorative woodware paintcoat. In the middle of 2010, BenjaminMoore thinks that the recovery of bulidings market and real estate will improve the household decoration market and further bring favorable effect to the coating market and the demand of wooden construction coating such as house terraces will rise. Because in the eyes of many consumers and clients, every composite materials is not suitalbe for making house terrace than that of wood. In recent years, water-based woodware paintcoat formulations technological has advanced rapidly, coupled with consumers pay more attention to DIY approach, which will provide sustained growth power with the future development of woodware paintcoat.
MikeKozlowski introduces that American pay so much attention to the decoration and maintenance of domestic terrace. The reason is that they have the concept of DIY. It is true that the money spends on decoration and maintenance their house is quite large. Many people will elaborately design their terraces, such as unique designing the barriers and adding decorations on their terraces. The large investment will make the owners tend to labour by themselves to reduce the cost and realize their design dreams. A series of moisture wood dopes have been promoted by ThompsonWaterSeal, they have earned their fames for their excellent capability and their abundant color. According to the response of market, the moisture environment-friendly material and low VOC have become the prior choice for consumers.
USA's Paint Market Situation Analysis and Outlook in 2010
