subject: Where The Traditional And Digital Marketing Merge To Make Sense? [print this page] What we do need to realize and that too very soon is that digital marketing, although a completely novel and breakthrough way of marketing is not wholly different from the traditional marketing. The fact of the matter is that due to the fact that digital marketing is still at a very budding stage in its life cycle, the marketers too have to be the initiators of successful strategies and have very less to emulate. Whatever success has been achieved so far has been copied by almost every other brand. Therefore in such a scenario, the Leaders and Followers continuously interchange positions due to the rapid innovations happening in online marketing. Almost every other day we get to hear about new groundbreaking strategies being implemented that shock and awe us to no end.
Between all this commotion and break-neck development in the net-sphere, what online marketers have actually forgotten is that the internet users they aim to make their clients and customers are the very same people who visit the supermalls and showrooms and are the target of the traditional marketers. What we actually mean here is that the basic fundamentals in which your product or service needs to be marketed to these people remains the same, just the medium changes. Although not everything changes as a change in the medium would definitely require some necessary changes to be brought about in the way you approach your online customer. But the crust of marketing never changes, no matter what the medium.
A search made on Twitter for the keyword PPC displayed results where innumerable people talked about exactly the same thing. Also to be noticed was that the unbelievable profile pictures of females being used to promote such stuff. Though this debate of unethical marketing/advertising has raged on for decades and its no different here. What these people are really doing is assuming that the user is not as witted as they are and would click on anything that is Tweeted by the ladies in the pictures. But what should be noted here is that this is the kind of strategy adopted by small-time companies trying to get any kind of business that comes their way.
Another intriguing point is that more than 25% of the 90 million Tweets which are made on Twitter carry links with themselves. And a huge chunk of this goes into information sharing. If you are a SMO, taking care of the Social Media Marketing activities of your brand/client on Twitter, then you should be doing more than just mindless information sharing. Information sharing is just one of the ways to engage people. It is very important to have meaningful conversations with the people you are genuinely interested in forming partnerships with.
Remember that no matter what the medium, the consumer more often than not, remains the same. And so does the strategy to tap-in that customer for your brand.
