subject: Traditional Home Appliances Flocked To Snatch Automotive Electronics "pie" [print this page] With the temperature continued to rise this summer, the domestic
Automotive Industry has started off a
Investment Heat to Skyworth , TCL The new Section and
Konka As the representative of the appliance business, investment objectives will be directed at areas of automotive electronics.
The Expert That investment in automotive electronics appliance business is a premature impulse thinking. Automotive electronics for home appliances enterprises, is not necessarily a pie, also be a trap ... ...
Influx of traditional home appliances 5 22, independent research and development of new families with a mobile production
DVD Functional Satellite Navigation Devices in the country overall
Listing . The new Division will move the D VD existing products with the technical advantages, one after another in a series of recent
Car Audio Products. 5 21, Konka Group, announced the official to enter the field of automotive electronics,
TVs , Mobile , Automotive Electronics, "Troika" of the industrial distribution as future prospects.
Shrinking profits in the home appliance industry, environment, home appliance giants entered the field of automotive electronics into a mob of several potential. May 19, preparations for nearly a year Skyworth
Liquid crystal Production line was started in Shenzhen, the initial investment of 300 million yuan LCD project, much of Skyworth LCD products are used in automotive electronic products. TCL Group, who said recently that, how to seize the profits of the new automotive growth is TCL need to do.
Analysts believe that although the domestic automobile manufacturers have more than 1,000 electronic components, but most concentrated in the car audio and automotive communications, low-end area. As the access to so many people, the product oversupply, some serious business losses. This is undoubtedly for the domestic automotive manufacturers provided a possibility. According to statistics, in 2005 China's automotive electronics market will reach about 2500? 300 billion yuan, the development of automotive electronics from the current 10 percent rate of growth rose to 20%.
Automotive hidden crisis In fact, the Automotive Electronics has become the automobile market in the fastest growing areas, its huge market potential for attracting foreign and domestic firms invest huge amounts of money for market cultivation and starts. However, China's auto electronics industry, the core technology behind the products a single, application-level low is the traditional electronics companies into the Chinese automotive electronics has to face.
Song Jian, Tsinghua University Center for Automotive Research
that the core components in automotive industry production, technical barriers, especially in demanding software. This is a systematic and thinker who understand the machinery of complex electronic
Talent . And capital investment, the market
Risk Large, development time is long.
Present, China's auto electronics industry is facing Japanese and German capital a large group of technologies,
Brand The leader as well as
Shanghai Volkswagen , FAW Dongfeng represented by a strong domestic auto manufacturers, the market
Competition Become incandescent. And in the automotive field, is not only technology and scale advantages, large amounts of capital requirements to upgrade the industry threshold.
The experts said, the establishment of sustainable development in the enterprise based on their own rational expansion seems worthwhile, but the profitability of China's household electrical appliance enterprises generally lack a considerable part of the enterprise or even a loss, how to ensure such a situation into the automotive industry needs massive investment? Is already quite mature in the automotive industry today, trying to get into large-scale development of small thinking is problematic in itself.
Where is the way Automotive Mainly depend on the original cost advantage to seize the automotive electronics market, local companies should go from here?
The experts pointed out that safety, energy saving, environmental protection, and intelligent,
Information Future automotive trends. Therefore, the combination of national circumstances, GP S,
ABS And airbags, as well as
Tire Pressure Monitoring Areas of automotive electronics industry in China to use foreign program the main direction of development, entertainment, comfort, safety and environmental protection is the driving force for the development of automotive electronics.
The experts say, car manufacturers of automotive electronic devices, such as To the fierce market competition in the future in an invincible position, you must re-integrate and expand the production scale. Only the formation of economic production quantities, be possible to reduce the price of the product. The use of advanced manufacturing technology and equipment business transformation to ensure product quality, creating famous brand.
For small and medium enterprises, can choose professional development model. They can produce a single product, the products, more specific technically easier to promoting their own technological capabilities, firms will be bigger and stronger, deal with the fierce market competition.
Professor of Shanghai Jiaotong University, Cheng-Liang Yin said that in the
Standard The Government sector is the most important guide. China should learn from the Korean experience. South Korean government and the enterprise has developed a number of standards that has many local characteristics, as South Korea's automotive electronics industry has brought favorable conditions. A car manufacturers come in, all its certification standards also brought in, and if the Government
Organization
To establish our own standards, foreign firms will need to re-certification, which for domestic enterprises to create equal opportunity to participate.
Traditional Home Appliances Flocked To Snatch Automotive Electronics "pie"
