subject: Channel Is King: Bo Sound Storm Audio Leveraging The Five [print this page] Blow soon, the world Brand Tiger gaze intently China 50 billion market
Yesterday (December 1, 2005), a world-class
Sound Brand Bo sound audio with the most powerful
Home appliance chain , One of Five Star Jointly held "2006 China Information conference audio industry trends," said Bo Five Star Sound Audio will help channel efforts on high-end grab market share in China. According to estimates in 2006, the Chinese audio market capacity will reach 500 billion. The audio products will become
TV , Air conditioning And other products, the Chinese families, especially urban families focused consumer appliance category.
Bo sound audio that its breakthrough in the domestic market have a clear choice in the East China region, the region's high population density, average household income and consumption are also the leading position. The Five Star in Jiangsu, Zhejiang, Shandong and other places in the market-leading products will help Bo's sound marketing plan. Conference, Li Jianzhong, manager of Five Star Sound audio industry on consumer behavior is analyzed, the current consumer demand towards high-end audio products, personalized, professional direction, with 65.7 percent of households expected to buy at the price of sound 2000? 5,000 yuan. Audio features, appearance, workmanship and performance, and services purchased will be a hot concern.
65.7% of households expected to buy in 2000? 5,000 yuan Audio
According to Bo voice civil Audio Video Marketing Mr. Huang Jianjun, director of presentation in the audio industry in the appliance industry is the most potential. At present China's color TV, refrigerator,
DVD And other products have a high household penetration rate, while the sound of family ownership is lower. Based on the survey, urban households component systems and
Home Theater Ownership rate is less than 20%
Countryside Only 4%, while the penetration rate in Europe and America have audio up to 75%. With the improvement of living standards, increased living space and quality of life improvement, the residents demand for audio products is growing. Huang estimated the total Accordingly, our audio market space capacity will more than 500 million. Audio from the urban families now expected the purchase price of view, 65.7% of households expected to buy audio price in 2000? 5,000 yuan.
Together to snatch the audio market, "cake"
Data showed that home appliance chain has taken a sound professional
Sell 80% of the total, as the mainstream channels of sound for granted. Five Star Audio's sales in 2005 was 4.2 times in 2004, of which the high-end products accounting for 60%. Audio manufacturers also begun to focus on the scale of building distribution channels, have increased in the
Marketplace Inputs. The Sound and the five-star Bo
a strategic alliance designed to rely on the five-star chain in the country channel edge, to create a model regional model for East China market, five-star offer from the product display, store
Decoration , On-site marketing to optimize the value of quality after-sale service chain. Bo sound can make use of these advantages, so that distribution network to infiltrate the wider region, providing a strong replication template, create a strong image and achieve full expansion, expand market share in the audio, and home appliance giant strong combination contention Five Star Sound market "cake."
Five-star scale, as the country's electrical chain, in a number of regional market has formed a leading position in the region, with advanced market concepts and strong market-driven capabilities, and even in East China will be Bo sound expansion of the national market from to the key role. Audio Department Manager Li introduced the five-star, five-star strategic cooperation with Bo sound mainly in the following areas: the establishment of the factory with a full range of professional retail chain terminals, multi-level, collaborative relationships, market consumption trends on the audio guide, regulate and create audio industry's new standard, extended and expanded audio market.
Channel Is King: Bo Sound Storm Audio Leveraging The Five
