subject: Research Services [print this page] The strength of a research firm lies in the collection, interpretation and analysis of data - both qualitative and quantitative for e-business and market research and to understand how to design surveys and questionnaires, how best to get answers and how to correlate seemingly unrelated pieces of information. We have developed considerable domain knowledge in different verticals; within the stated areas of focus are outsourcing (BPO and IT), technology and software, research and financial services, media and the Internet.
Our research services include customized Financial and Investment Research, Business Research, Market Research, Media Research, Support Services, and Knowledge Technology. We not only routinely leverage domain experts, technologies and processes to maximize the value delivered to clients but also simultaneously minimize the cost. The high performance business research and industry insights help to give business the edge, helping to drive high performance. We have expertise in primary and secondary research, complete report writing, analytics, offshore outsourcing, business intelligence and newsletters. We have put together a range of research outsourcing off shoring and analysis services targeted at knowledge intensive industries of BPO. We have partnered with research firms to help them derive efficiencies by outsourcing solutions. A clear understanding of the client's business, a structured approach, resources with good analytical capabilities / research experience, extensive use of technology and excellent infrastructure are the pre-requisite for research. A subset of the services we offer in research are as listed below:
Customized research: Helps understand market dynamics, provide consumer insights and develop strategies to generate increased sales and profits. Its conducted to address clients specific areas of interest and most companies turn to custom research to improve their competitive position in the market.
Market Research: This not only involves gathering and analyzing periodic information from a panel of respondents (consumers, industry experts, and so on) to provide exclusive information for marketing, communications and sales but also maintaining the list of respondents, fielding out questionnaire, and tallying results. Marketing research is an organized approach for systematic gathering and interpretation of information using statistical and analytical methods and techniques to gain insight or support decision making. It helps to develop winning marketing strategies and build stronger brands, improve products, enhance customer loyalty, upgrade advertising, and accelerate new product development.
Equity research/ company reports: The basic purpose of equity research is to identify money-making opportunities for the clients without exposing them to undue risk. Research extends into every corner of the clients business, supplying invaluable trends & analysis, information.
Secondary research/ Internet search: Secondary research lays the groundwork and primary research helps fill in the gaps. Its usually done when a project requires a summary or collection of existing data. These secondary sources could include historical data like previous research reports, newspaper, magazine and journal content, and previous statistics. Sometimes secondary research is required in the preliminary stages of research to determine what is known already and what the requirement of new data are or to inform research design.
Data Analysis (charts, number crunching, trend analysis, etc.): The process of systematically applying statistical and logical techniques to describe, summarize, and compare data collected with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. Data analysis, also known as business intelligence, is using software for adhoc query, reporting and analysis, and supporting strategic decision-making processes with a data warehouse. Basically it means slicing and dicing the data to figure out how to retain customers and find new ones. It is the processing of marketing research findings to summarize a situation, discover relationships between elements of the information, or to draw conclusions from them.
