subject: Wing Lok Si Wen Si Wen Marriage Set Up The New Company Will Retain The Brand [print this page] At two locations in the same press conference, announced the formation of the new company, thought the text
Brand Will remain Today (August 15) morning, this reporter received a Best Man and Paradise were sent at the same venue this afternoon held a press conference invitation, is widely circulated that the long sides "marriage"?? In set up a new company in Xiamen
According to reliable news sources, bilateral cooperation, the new company will not abandon the text of a single soldier thought that all staff can all enter the new consortium, the parent company of public concern and the store thought the image of the text will remain, the new company is fully committed to the original text service thinking.
Is the joint rather than acquisitions
Just thought the text selection and acquisition of Yongle Tsann Kuen cooperation, the first consideration is that both sides are "in John Winton" members. It is learned that long ago passed the Paradise "in John Winton," this platform in many cities in the country and local home appliance giant cooperation. For example, in 2003 a joint venture with Henan Henan Tom Lee Tom Lee Wing-lok superstore Limited.
According to reliable sources said the text of the Yongle think this cooperation is the "strong combination" rather than mergers and acquisitions. The two sides will be "hundreds of Paradise" is modeled, but also a higher level. July 2004, Shanghai Yongle and Chengdu Department Store Group, funded under the 50% of all home appliances building, set up hundreds of Paradise live electrical company, launched the "hundreds? Paradise" brand. According to this model is expected to think of cultural cooperation with the Wing-lok, the new company set up by the two sides will not be a very poor share ratio, but also in the brand, the most likely to use the brand is "Thinking Man? Paradise."
Has reached more than a dozen stores
Enter Paradise Xiamen since then, its rapidly expanding chain of stores in the footsteps of other home appliances to catch up: First, Cathay Pacific and the sea, then the upcoming opening of the Oriental Pearl Plaza
Flagship store Later, the acquisition Tsann Kuen 3C stores, 5 stores may all be taken over, and now to partner with the thinking, thinking all the text into eight stores have the new company has a dozen stores. This is all in Xiamen
Home appliance chain Enterprises, the largest number of stores, the most extensive coverage of home appliance chain.
Market participants pointed out that just Sharu Xiamen, on weak footing of Yongle, the thinking is not just paper wealth of the largest appliance brands, channels and inventory, but also may not copy, excellent location of 8 stores resources. It is understood that the text appliances last year thinking
Sell Income reached 600 million yuan, more than 50% market share, sales revenues during the first half of this year also reached double-digit growth. Wing-lok, Tsann Kuen thinking with the text, the three appliance chain enterprises in Xiamen, Xiamen household electrical appliance enterprises to form a "Big Mac."
Industry is concerned that these stores will result in duplication and resource wastage. According to report, the new company's existing store will be adjusted to highlight the differences in different store operations. Thinking Man's flagship store and the Paradise Golden Harvest Oriental Pearl Square flagship store will be integrated to an overall concept of operations.
Marriage against the powerful enemy Achieved through mergers and acquisitions and joint venture store expansion program, is a good way. Xiamen, home appliance chain stores now, the scale are about 3000-5000 square meters. This store rental prices in at least several million dollars to an average of 2% of the home appliance retail chain net profit calculation, the average store sales need to do 100 million yuan, the profit was equivalent to single-store rental stores, which any appliance enterprises are not a small challenge.
Therefore, since the beginning of this year, after deducting the
Marketing And labor costs after the home appliance business in our city are doing a lot of "losing money earned crying," the business to their own
Capital For the shopping. Because of this "fight the enemy 1000, since the loss of 800" tactics, the first half of this year Tsann Kuen 3C
Report Showed a loss of just half its performance up to tens of millions, was finally acquired Yongle.
According to industry estimates, overwhelmed by Wing-lok and a 50% market share ideas associated text will be through the rapid increase in the store, and share ideas paper brands, channels and bring the market value of the source, Yongle also will therefore increase by 20? 30% market share, so as to achieve with
States United States , Suning Confrontational. Thinking Man flag to float
Think the text is a native of enterprises in Xiamen in Xiamen have also been 18 years of development experience, has become the banner of chain enterprises in Xiamen. According to report, with the cooperation of Paradise just thought the text main business?? Home appliance retailers, and to think the text in the parent company business license and other business are not included in the new company.
Learned that the brand is still a Civic Si Wen Wen parent, think of the text is also intended to explore other areas. Reporter learned from the business sector, Xiamen, thought the text in addition to the main business of home appliances, there are wholesale, retail merchandise,
Hardware , Electric Building Materials, tobacco (limited to retail), electronic products and telecommunications equipment, computer and software business can operate. Wen also said high-level thinking, thinking not exclude the possibility of diversification.
Golden Harvest's flagship store in thinking that the text, the fourth floor
Air conditioning Marketplace Has moved to Sandwich, was re-
Decoration This will probably be thinking beyond the text and the Wing-lok's new office space.
Si Wen Events 1987 think the text was officially launched in the Great Road, in department stores electrical wholesale business and retail.
1992, the city's first Circuit City?? Best Man was born the first appliance store. Best Man for the first time business enterprises
Strategy Big adjustment for the change appliances wholesale appliances retail.
1997 text of the second chain stores thinking?? Best Man Electric Park opened. Si Wen enterprise business strategy for the second major adjustment, a formal follow the chain management. Since 2001, just five years to open a business at an annual rate, go fast to development.
2002 Best Man Xinglin, Haicang, Tongan three off-island chain store opening welcome.
2003 4 month she was invited to join the largest domestic, power and influence of the home appliance chain, one of the?? Of John Winton Electric Marketing Company, a unit of its board members, enjoy the "purchase and underwriting, custom, buyout business, "helping them reduce costs, to help people.
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Wing Lok Si Wen Si Wen Marriage Set Up The New Company Will Retain The Brand
