subject: Appliance Brand Has Been "pong" Needs To Step Up Investigation And Punishment [print this page] 5 23 at Guangzhou in a newspaper published a
"Geli gas stove exploded"
News, so I even wonders out loud: I ran home appliance business for many years, was also "a Laojiang Hu", and can not hear how its Zhuhai Gree Electric Appliance Co., Ltd. Gree
Small appliances Co., Ltd. also produces
Gas stoves Products? I called the relevant person in charge Gree telephone, immediately confirmed: The Gree Gree's small home appliances company does not produce gas stove products.
He also told the author, by the active and the user contact Gree, verified explosive gas stove manufacturers as "Gree small household electrical appliances (Hong Kong) Limited", not "small household electrical appliances Co., Ltd. Zhuhai Gree"; Trademarks as "GAILY", is not a trademark owned by Gree "GREE".
Obviously this is a typical "Pong brand" case.
In recent years, the strong industrial and commercial sector under investigation, the results can be described as quite good fake. However, the "Pong brand name" phenomenon is "Wild Fire can not burn in spring", author google search engine, type "Pong brand," the words, search web pages actually up 280,004 over 1000 articles!
"'Cardin' everywhere, 'Montagut' Everywhere, 'fox' mountains go, 'Crocodile' national tour, 'Goldlion' worry worry worry", which first fashion industry rumors of doggerel, vivid picture of a well-known brands on the market status quo is ruthlessly clone.
So, what kind of "spring" for unscrupulous businessmen do whatever they want it?
"Pong brand's becoming a shortcut to the eyes of speculators, mainly because of trademark registration area of the law is not perfect. First of all, the process of trademark application processing can be used, even if the original manufacturer of the trademark dispute, Trademark Review and Adjudication The Committee also takes up to one to one and a half of processing time, this time difference has been enough to retrieve an illicit business. The second is "The People's Republic of China Trademark Law" and "enterprise registration regulations" cross between the legal gap registered trademarks are unified, national jurisdiction, corporate name is the three territorial jurisdiction, coordination is difficult.
In addition, most of the waterfront under a legal cloak of brand-name companies, such infringement case involves the legal aspects of cross-border coordination of law enforcement agencies in the investigation when a relatively large degree of difficulty. "Gree fake person in charge of the office of" Pong Brand "the reasons for repeated said.
In addition, the "Pong brand name" little has been complaints from consumers, or even take the initiative to buy some consumers seek cheaper "clones" of the status quo, also contributed to the unscrupulous businessmen arrogance.
My opinion, whether blatant naked "Pong" or stratagem shyly, "Pong", finally "tied" to it is the original brand owners and the vast majority of consumers?? Finally build the corporate brand reputation decline, consumers and even loss of property, endangering their lives.
Expert advice, as the chief law enforcement units in the business sector should continue to increase, "Pong brand" in the investigation and punishment, to create a national "fake" atmosphere; as victims of the enterprise, to take the initiative to use legal means to combat infringement enterprises when necessary, institute legal proceedings; as consumers personal, in the purchase of goods, we should look for manufacturers and trademarks, determined not to buy "Pong brand name" products so that "Pong brand" behavior as "baseless", "no roots wood. "
In addition, the media as the mouthpiece of public opinion, as she did about the original brand reputation, product quality, so exposure should be screened when the authenticity of the information, to prevent false reports to the original brand owners, "another bloody tears" .
Only to fish in troubled waters on the market a "Li Gui," no place to hide, "world famous" products can be accepted by the people of the Chinese nation to implement the brand strategy.
Appliance Brand Has Been "pong" Needs To Step Up Investigation And Punishment
